...Why when the first person climbed the concrete rink arches did the police not do more than broadcast a warning on the speakers only when the climbers numbered 20 an hour later? And once all down, why didn't police stand near the arches to ensure no one else would climb? ...

...Why were there no restrooms accessible? Ironically what people thought were port-a-potties turned out to be full of electronic equipment for the media on site. Why was there no access to food and water for thousands? ...

...Why when people were passing out, did the crowd have to chant "9-1-1, 9-1-1" and point to the direction of the incident to get the attention of staffers - on no less than 3 occasions in the area I was in, none of which resulted in any first responders entering the crowd? ...

...Why was there no entertainment to keep people engaged for hours? A 60min DJ set at 11am was all. A couple dance crews on stage that no one could see and we're shown on screens. Nothing before, nothing after, from 8am to 4pm. ...

...Why were video screens not utilized for something more than just championship logos most of the time? Sure, a bit of parade footage on and off was shown, but for hours those could have kept people somewhat energized and entertained. ---

...And once, finally on stage - which I watched on TV later - why were the (only) 25mins of speeches so unimportant and highly forgettable? ...

...A long list of questions, with no one to answer for them, and I'm only left with the feeling of having missed out on what should have been a day to remember. #wethenorth #toronto #RaptorsParade

.BioSteel athletes used their product in leagues sponsored by the competition - leading to #DrinkThePInk campaigns. Maurten is "facing" a similar issue with an unbranded line & by keeping their sponsored athletes a secret. #DrinkTheBlank, perhaps? #sportsmarketing

How long until athletes like Dee sign contracts to both play for teams and to market them? My thoughts shared with Morgan “Absolute Heater of a Memoir” Campbell of The Toronto Star thestar.com/sports/sports-… #sportsmarketing #sports #Digital #socialmedia #football #CFL #argos

What's the currency brands want, consumers use and it only ever increases in value? Time. In the world of connected devices, content superiority and experience overload, marketers and consumers transact in seconds & minutes before any dollars & cents change hands. #marketing

The Russian nesting dolls of advertising. Samsung TV Netflix Aviation American Gin ✈️🍸 youtube.com/watch?v=Jbqw5f…

So either Peloton spent their holiday #marketing budget on a commercial so they could secretly laugh at all of us, or they spent it so we could openly laugh at them. fastcompany.com/90438283/maybe… #content #advertising #socialmedia #fitness #business #contentmarketing #creative

Relatability is as (if not more) powerful for #fitness brands today as aspiration is. BowFlex scores bonus pts for a fresh approach from an established brand known for infomercials featuring models who set the bar inhumanly high. #marketing #advertising youtube.com/watch?v=_8yV3g…

Some key 2019 online and VOD stats to know: - Adults spend 100 mins/day viewing digital video - #Netflix stayed ahead of #YouTube as the most-watched video service (23.2 mins/day) - 2019 is first year in which digital video made up more than 25% of all daily digital time spent

I hate the word "influence" as it is today. But I also understand activating influencers is necessary. So, how can brands do it different and better? I share my thoughts in this recent article. node-app.com/social-media/h… #pr #marketing #InfluencerMarketing #digital #blog

Great products are shared more by consumers – and have far more value to business – than great advertising. The "Müpolash" combines #IKEA 's 4 most instagramed products (mug, pot, lamp, shelf) & might take the sentiment as far as it can possibly go. #marketing #socialmedia

Personalization Is a strategy, not a tactic. And #digital is the driver of making it successful: creating custom end-to-end consumer journeys, using machine learning to connect emotionally for stronger relationships, and digitizing physical touchpoints. #marketing #product

I couldn't be more proud of helping my amazing former Nike client – and now good friend – Nathania Harrison with the branding & building of her soon to launch wellness and movement studio. Move the body, shift the mind, access the heart. saorstudio.com Check it out!

With people being laid off, consumers spending less & budgets being slashed, a lot of marketers have a big choice to make right now: Focus on short-term sales, promos & performance related tactics? Or focus on brand building for the long term? #marketing #branding #business

Brands that do good for consumers during the tough times create affinity that is 10x more valuable in the long-term. Bravo The King #marketing #advertising #contentmarketing #content #branding #brandvalues #coronavirus #covid19