If you’re writing emails for a coach and your copy isn’t converting… The harsh truth is you probably aren’t consuming enough of your client’s content. Watch their videos, listen to podcasts they were on… Then turn every story you’ve heard into a wild email that prints $$.

Before you build your offer, find out what stimulates your market’s appetite the most. Then build your offer around it.

Where does your market live? Most “marketers” have no idea. Yet they wonder why their ads flop.

People who say you can’t make a lot of money in the “big markets” because they’re saturated simply aren’t good enough at what they do.

One big idea. One target. One big promise. One CTA. That’s all you need to write any form of high-converting copy.

Quick hack to 10x the speed of writing sales letters: Don’t start by writing your headline. Instead write the easiest part of your copy first (guarantee, close). Moving on to the more complex stuff becomes a lot easier. You’ll also get some momentum to kick things off.

Is market research boring? Yup. Is it tiring? You’re damn right. Can it be frustrating? It sure is. But it’s what separates high-converting copy from ineffective copy.

No matter what type of biz you’re in… There’s absolutely no reason for you to not know the fundamentals of direct response.

There’s a very thin line between knowing when to pivot and shiny object syndrome. Having the awareness to realize the difference between these two will determine your success.

Copywriting is: - 60% market research. - 20% finding your unique mechanism. - 20% writing the actual copy.

The pandemic changed my life forever. What was supposed to set me back for years to come… Opened my eyes to a blue ocean of opportunities that I had no idea of. The definition of a blessing in disguise.

How your client speaks is how you should write for them.

fapGPT copywriters would see enormous jumps in sales, response, engagement across the board if they: 1. Read the old masters - Ogilvy, Burnett, Barton, Cone, etc 2. Obsess over how to serve their market 3. Then, and only then, use AI Too many skip 1, 2. And it shows.

Might be the greatest tweet of all time

Agency owners on Twitter love shitting on guarantees and the "or you don't pay" offers but there's a reason y'all don't run any ads for your agency... Your offers will never sell on cold traffic.

Devastating news, Rob was someone I learned a lot from, and one of the nicest people I've met on the internet. Rest in peace, Rob 🙏🏼🕊️

When we get metrics like this, campaigns never perform - we now immediately relaunch. Like bots or super low quality traffic

Who the f*ck makes $2,000,000 with ONE Google Ads campaign? 😭 I’m working 30 minutes a week on this store. No product testing. No creatives. No headache. Just upload products → launch → it prints 💰 You want this exact system for 2026? Like + retweet, comment “STRATEGY” &

x.com/i/article/2012…