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To gauge which TV upfronts week presenters stand out as haggling kicks off, Ad Age surveyed 13 media buyers on their top takeaways from the week. adage.com/events-awards/…

Publicis is continuing its influencer agency shopping spree with its acquisition of Captiv8, which it will integrate with influencer agency Influential. adage.com/agencies/aa-pu…

🏆 The Ad Age Breakout Brands awards spotlight the work and people driving business success for new and reimagined brands. Here's how to enter: adage.com/events-awards/…

TikTok told U.S. e-commerce staff to work from home Wednesday while awaiting emails regarding “difficult decisions,” suggesting the social media company is preparing to cut jobs. adage.com/social-media/t…

A Coke campaign that banked on an AI agent to deliver hundreds of thousands of ads illustrates the power—and potential concerns—of one of ad land’s new favorite toys. adage.com/technology/ai/…

BREAKING: LinkedIn, continuing to reassess its agency partnerships under its new chief marketing officer, has launched a closed review for a lead creative agency, the professional social network confirmed. adage.com/agencies/accou…

The deadline for 2025 40 Under 40 submissions is Thursday, July 24, at 5 p.m. EDT. adage.com/events-awards/…

See Jason Alexander’s new Mike’s Amazing spot, Selena Gomez’s Oreo collab and an AI-generated video with dialogue. adage.com/creativity/cam…

Pop star Tyla appears in one of two new spots as the global campaign launches in North America first. adage.com/creativity/wor…

Audi and BMW cracked the top 10 in the latest Ad Age-Harris Poll Gen Z brand tracker, fueled by consumers turning on Tesla in the wake of Elon Musk’s political involvement. adage.com/brand-marketin…

These are the five metrics creatives say they care about the most in an increasingly data-driven industry. adage.com/technology/dat…

Stateside Brands President Matt Quigley discusses the fast-growing ready-to-drink alcohol brand on the Marketer's Brief podcast. adage.com/brand-marketin…

The ‘Participa Aut Peri’ (‘Participate or Perish’) positioning champions creativity at an existential moment for the ad industry. adage.com/creativity/cre…

Ahead of Memorial Day weekend, travel brands are using AI tools, social media trends and partnerships to entice consumers to spend. adage.com/brand-marketin…

🚨 Final call for entries: The deadline to enter the 2025 Ad Age Breakout Brands awards is Wednesday, May 28. This is your last chance to highlight the talented people and work driving the success of emerging brands. adage.com/events-awards/…

In this roundup of the best recent sports marketing work, the NBA Finals campaign stands out with a tribute to iconic championship game moments. See the full ranking 👇 adage.com/creativity/cam…

See Uncommon’s beautifully backward spot for online grocer Ocado and Centraal Beheer’s first work from TBWA\Neboko. adage.com/creativity/cam…

Ad Age asked ad leaders what the point of upfront week is, what utility legacy media companies still find in their showcases and how marketers should reorient their thinking about the annual TV sales marathon. adage.com/events-awards/…

CeraVe is leaning into fans who refer to the brand as the “G.O.A.T.” of skincare by introducing its own goat mascot, dubbed “Sarah V.,” in its latest social media campaign from WPP Onefluence, led by Ogilvy PR. adage.com/creativity/wor…

Google laid out its vision Wednesday for the future of marketing in the age of AI search, in which the tech giant’s powerful large language model will determine intent from consumers’ online searches and serve them relevant ads to help brands drive sales. adage.com/technology/goo…