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Breaking news, trends and analysis—on advertising, marketing, commercials, agencies, tech and data. More brand innovation @creativitymag.

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8 months ago

These are the five metrics creatives say they care about the most in an increasingly data-driven industry. adage.com/technology/dat…

These are the five metrics creatives say they care about the most in an increasingly data-driven industry. adage.com/technology/dat…