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Breaking news, trends and analysis—on advertising, marketing, commercials, agencies, tech and data. More brand innovation @creativitymag.

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8 months ago

Google laid out its vision Wednesday for the future of marketing in the age of AI search, in which the tech giant’s powerful large language model will determine intent from consumers’ online searches and serve them relevant ads to help brands drive sales. adage.com/technology/goo…

Google laid out its vision Wednesday for the future of marketing in the age of AI search, in which the tech giant’s powerful large language model will determine intent from consumers’ online searches and serve them relevant ads to help brands drive sales. adage.com/technology/goo…