Marketing isn’t the art of making noise. It’s the discipline of making the right people feel like you’re speaking directly to them at the exact moment they’re ready to hear it.

Stay tuned for a riveting post about my chaotic travel experiences and what it taught me about B2B enterprise SaaS marketing… Key takeaway: -Don’t travel with me

This is the best view…. I love the PNW

AI isn’t just a buzzword anymore. It’s already displacing jobs. Sotia is building layoff insurance for workers at risk. Which roles are first in line? Full convo on Spotify 🎧 open.spotify.com/episode/2XVNTI…

The goal isn’t to be understood. The goal is to make your customer feel like they’ve been understood. That’s when trust converts to action.

Today’s a beautiful day to remind your competitors to sit right the fuck back down… you are not on our level.

Attribution is a compass, not a courtroom. Use it to find direction, not to assign blame. If your model kills creative risk, it is costing you more than it’s saving.

I’ve rebuilt my life more than once. Marketing taught me the same lesson the Air Force did: calm is a force multiplier. Breathe. Prioritize. Execute. Repeat.

Most companies don’t have a marketing problem, they have a courage problem. Everyone wants case studies, no one wants to be the case study. Be the first to try. Be the story others cite later…

Terrifying and humbling feeling when you become the happiest version of yourself

I’ve had days where I led companies, and nights where I barely held myself together. What I’ve learned: titles fade, revenue comes and goes, but the courage to get back up when life drops you is the only currency that compounds forever. Right, Adam M. Root ?

The hardest part of being a leader isn’t making decisions. It’s living with them. If you can’t stomach the weight of your own calls, you’ll never be able to carry the people who trusted you to make them.

Most marketing fails because it’s written for the boardroom, not the battlefield. Customers don’t care about your KPIs. They care about how you make their world less painful, faster, or more enjoyable.

Chipotle’s portion control is spiritual warfare. One scoop of steak looks like a toddler’s snack… the next scoop looks like a mortgage payment.

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Some people spend their whole lives building castles out of lies then drown in the moat they dug themselves.

The future of hiring solutions engineers. x.com/i/broadcasts/1…

Rock bottom is a hell of a foundation to build an empire on.

Some people mistake silence for weakness or fear. It’s neither. It’s me letting you dig your own grave without wasting my time and energy.