No More Red @irisworldwide BITE creativebrief.com/bite/arsenal-a…

IPA president’s new year address. Lots of good stuff in here including teaser of a positive pitch pledge. Pitch process reform is something we’ve pushed hard for in recent years and will be taking to the next level in 2022 too. Institute of Practitioners in Advertising (IPA) BITE creativebrief.com/bite/better-me…

Loving the ‘monumental lentil’ vibes behind this work for Proper @Above_Agency @87WestonStreet creativebrief.com/agency/above-b…

The heated debate of purpose vs profit is still too binary as ever. Good read here @irisworldwide BITE Creativebrief creativebrief.com/bite/consumers…

I really do

Definitely lots more work to be done on this important issue. But great to see the industry begin to get galvanised and co-ordinated. We’ve been banging the drum on this issue for a while but collective action is what’s needed to make a real shift

Is the pitching process broken? Charlie Carpenter Sam Drake Gill Huber buff.ly/3Jcx2a8

Sure is a continued industry conundrum with such entrenched behaviours that need breaking down. But can it be fixed? Yes indeedy 💪Campaign

One of our Senior Strategists here at Wolff Olins, Milan Kendall Shah, discusses the magic of serendipity and how brands can help people to embrace the unknown, in his recent article for Creativebrief: creativebrief.com/bite/magic-ser… #serendipity #branding #efficiency #strategy

This did make me smile, especially as it chimes very much with our view at Creativebrief that the pitch process is unnecessarily choreographed as it is, even without the need for a load of superfluous pitch theatre sh*te… campaignlive.co.uk/article/fuck-y… via Campaign

The Blueprint’s interview with Sam Hawkey, CEO of AMV BBDO, is one of our most read pieces on BITE this week. Hawkey talks about the power of challenging accepted wisdom, retaining diverse talent and making a deep impact. #TheGameChangers Read more: creativebrief.com/bite/you-dont-…

Hell yes. Funny seems to have inexplicably all but disappeared from the world of UK advertising in recent years. More lols please, we all need it! campaignlive.co.uk/article/ads-mi…

The importance of the agency brand is something we’re big believers in here at Creativebrief. Nice piece from Maisie McCabe on agency names. campaignlive.co.uk/article/agency… via Campaign

For our latest #DiversityDrivesCreativity pick, Kath our Marketing and PR Manager, picked a campaign by WMN from CPB London for the whisky brand, The Glenlivet, which focuses on breaking stereotypes and changing search results. 1/2

Love this

Big fan of this new Ocean Spray work from Orchard Barney Robinson David Kolbusz adweek.it/3CBY357

Couldn’t agree more with Alex Hesz comments here about the importance of strong agency brands and those being the route to the best clients, the best talent and the best work Kathleen Saxton campaignlive.co.uk/article/dentsu…

‘Two weeks is a long, long time on social’. Born Social Emily Williams on how Adidas needed more accountability, empathy and speed in cutting ties with Ye creativebrief.com/bite/how-respo…

Loving this from McCann UK and Golin London and Reckitt