You are engagement farming with dead crops

So I'm dead. Is this heaven?

Welllll... let's just say that for a long, long time you're going to be writing subway ads that rely on clichés about living in New York.

The wildest, most expensive celebrity-driven idea is more realistic than anything that involves the product team making a change

Oh you went to the Ad Age awards gala last night? That's cool. I would have gone but I was too busy creating shareholder value.

Creatives: Just once it would be nice to have some insight into what's going on with the business.

(Finance shares info)

Creatives: Oh my god please put that away no

Opening an app to find AI forced into a place where it serves no real purpose

Happy birthday, William Shakespeare. You walked so my '10% off for dads and grads' email could run.

'This was a great start, there's some really good thinking here'

Happy Earth Day. Or if the consolidated feedback just came in, happy Bring You Down to Earth Day.

Sibling agencies on a holding company pitch for a car account

Some personal news: I am pleased to announce I have accepted a new role brand side where I will be in charge of rooting out and shutting down any popular employee TikTok accounts that show the brand in a positive light and generate earned media on our behalf

Feedback was pretty minimal, just one note: 'Have you considered making this good?'

Monoculture is dead? Tell him that.

No.