A path to great test results lies in a solid Conversion Rate Optimization (CRO) process. Take a journey through the lifecycle of a test and explore each step of the process on the Optimize Resource Hub: bit.ly/2YlGY9E

Low conversion rates on mobile is one of the biggest challenges companies face today. This is how you measure how your business is holding up.

Most companies haven't heard about the metric Rel mCvR, even though it tracks one of the biggest challenges of today – how well the mobile site performs. Let's hope this changes that.

The value of speed by Lina Hansson web.dev/value-of-speed/ #speed #google #mobile #optimization

A new case with Iberostar is up on the Optimize Resource Hub! This time with great learnings regarding the area above the fold... Hope you get inspired for your next A/B test! support.google.com/optimize/answe…

From the Optimize Resource Hub: "When building digital experiences, aesthetics are often favored over clarity and speed. But the most important factor for consumers is finding what they're looking for fast. Shift your focus." bit.ly/3245Ncf #measure

Check this out! Andy Denton 🕊✌️🍭 used Data Studio to do the calculation on how to measure the performance of your mobile site: blog.google/products/marke… Google Analytics Love it! Let’s hope he shares the template with us.

The day your hero tweets about your article... I'm taking the day off just to stare at this! Possibly frame it as well. Go Rel mCvR!

If you read one blog post today...

Is your experiment folder empty, but you’ve been interested in starting to A/B test with Google Optimize? You can get inspired by the A/B test results generously shared by companies. You can begin today for free. bit.ly/2LCWLha #measure

From our blog: Going Beyond the ad with Conversion Optimization bit.ly/2ni9hss /by Lina Hansson #measure

Check this out if you want to start tracking Rel mCvR! Great job, Chris!!

The value of speed 🚄 Show stakeholders how site speed improvements can increase revenue. 💰 web.dev/value-of-speed/ via Lina Hansson

Since you're interested in how site speed affects conversions, the mobile site is most relevant—that's where you're most likely to see the benefits of speed improvements. The value of speed 🚄 by Lina Hansson #conversions web.dev/value-of-speed/

Want to unpack better insights from your data? With Optimize, Eastpak tested small variations on their product page, resulting in increased conversion rate and revenue → goo.gle/2PyUpk6

Finally, a way to easily calculate the revenue impact of having bad site speed! It only took me three years to figure out... Get the Data Studio Report and read how to use it! Let’s fix those slow pages. #webperf #analytics #datastudio Google Analytics digies.se/site-speed/fin…

"To fix speed, developers need time/resources allocated from their stakeholders. And to convince stakeholders, we need to show how speed affects revenue." A Google Data Studio Dashboard to Measure Revenue Impact of Site Speed bit.ly/3pk83by /by Lina Hansson #measure

When Marketing says A, and your client says B, you say A/B test. See real test examples on our Optimize Resource Hub: bit.ly/2MTXbm5 #measure