Bruce MacCormack (@bmaccormack) 's Twitter Profile
Bruce MacCormack

@bmaccormack

I manage technology change for media companies and fight entropy. Building synthetic media disinformation defenses based on provenance.

ID: 20082628

linkhttp://www.originproject.info calendar_today04-02-2009 19:27:09

506 Tweet

247 Followers

519 Following

Brad Smith (@bradsmi) 's Twitter Profile Photo

Deepfakes have made it too easy to put words in people’s mouths. We believe people should know the source of what they’re looking at—that’s why we founded C2PA to develop a standard that reestablishes trust online. #C2PA linkedin.com/pulse/mileston…

Bruce MacCormack (@bmaccormack) 's Twitter Profile Photo

#c2pa has a large, diverse, group of technology and media companies working together to establish a technical basis for secure digital media provenance, as a method of de-amplifying disinformation.

Eric Horvitz (@erichorvitz) 's Twitter Profile Photo

Microsoft stops offering automated inferences that predict gender, age, emotional state & will restrict use of its facial analysis tool. Some background on our programs & efforts aimed at responsible development & fielding of #AI aka.ms/AAha9i8 Partnership on AI Microsoft On the Issues

The Canadian Press News (@cdnpressnews) 's Twitter Profile Photo

An altered image purporting to be a CP story is circulating online about the federal environment minister on climate change. This is a fake item and did not originate from The Canadian Press.

Bruce MacCormack (@bmaccormack) 's Twitter Profile Photo

Enthusiastic “yes” to News. “Paper” as a delivery mechanism is both limited and problematic. Recognize and value all of the contributors who defend democracy by keeping us informed.

Truepic (@truepic) 's Twitter Profile Photo

We asked Claire Leibowicz and Henry Ajder what is the most significant realization that business and society will need to address regarding Gen AI in 2023, and how will #GenAI change the internet for the average user. Click here for their insights: trustedfuture.truepic.com/how-will-gen-a…

Partnership on AI (@partnershipai) 's Twitter Profile Photo

Knowing how powerful and accessible technology like #ChatGPT is, we're establishing a framework for responsible synthetic media practices, as mentioned by PAI's Claire Leibowicz in this Breakfast Media article. Stay tuned for more at the end of February! broadbandbreakfast.com/2023/02/as-cha…

WITNESS (@witnessorg) 's Twitter Profile Photo

PAI will be opening up applications to the Framework effort to additional institutions later this year. Join WITNESS and over 50 global institutions to prevent the harmful uses of #GenerativeAI Partnership on AI If you are interested, join us here: syntheticmedia.partnershiponai.org/#get_involved

PAI will be opening up applications to the Framework effort to additional institutions later this year. Join WITNESS and over 50 global institutions to prevent the harmful uses of #GenerativeAI

<a href="/PartnershipAI/">Partnership on AI</a> 

If you are interested, join us here:
syntheticmedia.partnershiponai.org/#get_involved
Truepic (@truepic) 's Twitter Profile Photo

The #2023SummitforDemocracy will take place March 27 & feature a keynote address by Adobe's Dana Rao. At 9:15 am EDT @_mounir_ibrahim, Andy S. Parsons, & Andrew Jenks will give a presentation titled: Digital Provenance Technology and the C2PA Standard in Action: csis.org/events/we-hold…

BBC Academy (@bbcacademy) 's Twitter Profile Photo

Like the documentation authenticating an artwork, digital provenance exists for digital objects. But how, in the AI age, can we trust what we perceive? Join us for #TIN23, with special guests Bruce MacCormack, Antonia Kerle and Andrew Jenks. 30 March • Free: bbc.in/TIN23

Like the documentation authenticating an artwork, digital provenance exists for digital objects. But how, in the AI age, can we trust what we perceive?

Join us for #TIN23, with special guests <a href="/BMacCormack/">Bruce MacCormack</a>, <a href="/antonia_kerle/">Antonia Kerle</a> and <a href="/SkiDrew/">Andrew Jenks</a>. 

30 March • Free: bbc.in/TIN23
Truepic (@truepic) 's Twitter Profile Photo

With the rapid adoption of #AI, fake photos & videos that look authentic are becoming increasingly common. “The scale of this problem is going to accelerate so rapidly that it’s going to drive consumer education very quickly.” - Jeffrey McGregor The New York Times nytimes.com/2023/04/08/bus…

Content Authenticity Initiative (@contentauth) 's Twitter Profile Photo

WATCH | "We Hold These Truths: How Verified Content Defends Democracies." We joined the CSIS to highlight the open standards and CAI community restoring trust in our information ecosystem. x.com/CSIS/status/16…

Content Authenticity Initiative (@contentauth) 's Twitter Profile Photo

3/ #ContentCredentials allow us to experience content and context together. Watch ➡️ youtu.be/UwBaPWYhHRg Get updates ➡️contentauthenticity.org/newsletter

Truepic (@truepic) 's Twitter Profile Photo

Content authenticity is more important than ever. The first digitally transparent #deepfake created by Truepic Revel.AI & Nina Schick illustrates that you can now easily identify the origin of digital content whether human-made or AI-generated. bbc.co.uk/rd/blog/2023-0…

Content Authenticity Initiative (@contentauth) 's Twitter Profile Photo

NEW | "We’re about to cross the chasm in terms of photo- and audio realism where [detection] will become effectively impossible, certainly in terms of social media scale." The CAI's Andy S. Parsons spoke to Patrick Kulp Morning Brew ☕️ on the open standard and community, on a deadline

Truepic (@truepic) 's Twitter Profile Photo

It's incredible to see our partners propelling the adoption of the C2PA standard in these critical products. We're thrilled to see Microsoft deploy the standard today, further supporting the importance of widespread adoption. #Microsoft #provenance pcworld.com/article/192381…