
ARCATURE
@arcaturebvm
Arcature is a consulting company that advises companies on how to create, build and manage brands for enduring profitable growth. Follow @CEOLarryLight
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http://www.arcature.com 27-04-2017 15:24:25
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In its recent campaign, Etsy highlights the human factor behind its expansive community and commerce, emphasizing authenticity and human connection in the face of AI and automation. Creative Review reports in this story: bit.ly/3zFolFW #Branding #Advertising #Etsy





The definition of company culture has evolved. But how are creative agencies adapting? Rebecca Fulleylove of Creative Review investigates this concept and how it’s shaping employee engagement and organizational success. bit.ly/4c3sD7v #BrandCulture #BrandStrategy


Is price or value more important for customer loyalty? As McDonald's focuses on deals, Domino's Pizza CEO highlights the importance of value proposition. How can brands find the right balance? Explore our latest insights: bit.ly/4djok9d #Branding #McDonalds #Dominos








DTC brands face challenges venturing to traditional channels, potentially leading to significant financial strain and competitive pressure. Is this focus on retail success a double-edged sword? James Hercher of AdExchanger reports: bit.ly/3WMv4pj #Retail #Branding






