Luxury brands like Dior face a dilemma: balancing "abundant rarity" with cost-cutting and maintaining exclusivity vs meeting shareholder demand. But could this undermine brand value & trust? Find out more in this week's article- bit.ly/4cEVssb #BrandStrategy #Dior

In its recent campaign, Etsy highlights the human factor behind its expansive community and commerce, emphasizing authenticity and human connection in the face of AI and automation. Creative Review reports in this story: bit.ly/3zFolFW #Branding #Advertising #Etsy

How can brands leverage social responsibility to connect to consumers? At this year's Cannes Lions, industry leaders weighed in on the importance of purpose-driven campaigns. Amy Houston of The Drum reports: bit.ly/4cY0Tlq #BrandIdentity #CustomerLoyalty #Cannes

Harley Davidson's focus on older riders & premium bikes risks future growth. While its early success came from diverse segments not age-based strategy, balancing profitability with new rider appeal poses challenges. Learn more: bit.ly/3Lz3dnr #Branding #HarleyDavidson

CrowdStrike's global outage is a case study in brand crisis management and how quick, empathetic communication preserves trust and reputation. Explore these key lessons in this story by Christina Garnett of ADWEEK bit.ly/46qkLMg #BrandReputation #Branding #CrowdStrike

The definition of company culture has evolved. But how are creative agencies adapting? Rebecca Fulleylove of Creative Review investigates this concept and how it’s shaping employee engagement and organizational success. bit.ly/4c3sD7v #BrandCulture #BrandStrategy

Is price or value more important for customer loyalty? As McDonald's focuses on deals, Domino's Pizza CEO highlights the importance of value proposition. How can brands find the right balance? Explore our latest insights: bit.ly/4djok9d #Branding #McDonalds #Dominos

Marketing during the 2024 Olympics is challenging brands, requiring planning, adaptability, cultural/political awareness. As the world watches, how are brands turning this spotlight into long-term value? ADWEEK covers the story: bit.ly/3ywDoRV #Branding #Paris2024

Personalization is key in modern marketing. Know your core customer intimately, focus on their problems, and create tailored experiences. It's not just customization—it's about building deep, individual connections. Our latest piece: arcature.com/party-city-per…

Google's Gemini ad has sparked debate on AI over-use. Critics argue it promotes replacing human expression with artificial intelligence. How will Google show AI's capabilities while preserving human connection? @TheDrumcovers the story: bit.ly/46DTUML #Branding #Google

Smokey Bear turns 80 this year, and his long-running PSA is a masterclass in how to stay relevant by evolving with the times. How can brands learn from this powerful strategy and keep their core messages alive? ADWEEK explores: bit.ly/4dsYBLK #Branding #SmokeyBear

Disney faces challenges with 3 Dimensions of Ease: choice, use, & mind—where brands should prioritize ease to maintain value and customer satisfaction. Explore how complicated pricing/systems harm customer experience in this week’s article: bit.ly/4ctcyIq #Brand #Disney

Tech and marketing are inseparable in today’s world, but the reality is tech needs marketing more than marketing needs tech. Explore more insights in this recent story from The Drum: bit.ly/3SObLL3 #Branding #Marketing #Tech #Growth

DTC brands face challenges venturing to traditional channels, potentially leading to significant financial strain and competitive pressure. Is this focus on retail success a double-edged sword? James Hercher of AdExchanger reports: bit.ly/3WMv4pj #Retail #Branding

Frugal is becoming fashionable again. And Walmart’s success shows that brands must deliver amazing value at irresistible prices to stay ahead. So how are brands getting ready to meet this demand? This week’s article explores: bit.ly/3WJH6Qc #Branding #Value #Walmart

Celsius is redefining energy drinks with its innovative marketing that blends wellness & energy. The results so far? A healthier alternative that has effectively resonated with Gen Z. @colmeetsworld of ADWEEK covers the story: bit.ly/3MeCfSw #Brand #Strategy #Celsius

Is $130 million enough to save local journalism? Google's latest deal with California raises questions about the future of news in the digital age. Learn more in this story from The Drum: bit.ly/3YWq5VZ #BrandPartnerships #Google

Boeing and Starbucks may seem worlds apart, but both face a common challenge: rebuilding trust. So how are they doing it? Read the full story in this week’s article: bit.ly/3yV93wQ #Branding #BrandTrust #Starbucks #Boeing

As summer ends, it's time for a DE&I reset in advertising. Despite progress, though, the industry still lacks sustained representation in senior decision-making roles. How should brands reboot DE&I efforts? This story from Ad Age: bit.ly/3Z1SF88 #Branding #DEI

Successful tech branding goes beyond logos, taglines, and short-term trends. What separates the tech giants from the rest? Is it just the products, or is there more to this long-term success? Find out in this recent story from The Drum: bit.ly/3Mqo50A #Brand #Growth