“The fact that their burgers are flame-grilled, that BK’s tone of voice is cheeky and that old people never get to be sexualised in ads made this idea work for us.” says creative director Sebastian Wilhem on Burger King's latest campaign ow.ly/Vfs550Rf0iX

We are Pi's Rick Chant reminds CR this week that creative kleptomania is our secret sauce, a reminder that in the grand banquet of creativity, even the most original dish is made from ingredients that have been passed down through generations
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“Our campaign highlights the vital support provided by Frontline19 and the need for this to be available to those NHS workers who need it the most.” says adam&eveDDB's Ant Nelson.creativereview.co.uk/frontline19-ca…

In the latest episode of Creativity Sucks! the guests take a look at why brands are abandoning purpose for comedy, and how they can use humour well to engage and entertain audiences. Along the way they discuss ads from Skittles, Snickers and Duolingo
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Hoping to inject some more energy, and a much-needed sense of optimism, into the charity’s branding, the RSPCA team reached out to creative agency Jones Knowles Ritchie

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Hazel Davies asks the question of how can brands play with controversy in risk-averse times, and offers how they can still use it to their advantage ow.ly/1Emf50ReXX5

The graphic designer and illustrator, Justine Jossart, talks about the value of combining her passions, and how expanding her personal practice into different mediums has brought her joy ow.ly/8mjh50RePku

Photographer Rahim Fortune's new book, Hardtack digs deep into the story of the American South, revealing the complexity of its history and its relationship with spirituality ow.ly/5OsS50RePvB

Marmite is apparently the 4th most popular brand among British expats in the US, but few stores stock the product

In a new campaign created by adam&eveDDB, the brand has gone to great lengths to supply Brits with a taste of home creativereview.co.uk/marmite-smuggl…

A new campaign created by adam&eveDDB, shows a stirring film and OOH campaign that reveals the strain placed on NHS workers ow.ly/3oaj50RcTAf

The key to creative kleptomania: Never borrow, always steal

The history of creativity is built on artists, designers and creatives nicking ideas from others and then reworking them for the modern age, says WE ARE Pi's Rick Chant ow.ly/6PHQ50RcTeB

Creativity Sucks! podcast returns with an episode on humour in advertising

Eliza Williams is joined by three guests – Lynsey Atkin, Hunter Ellenbarger and Rob Doubal

You can listen to the episode here: ow.ly/FQl250Rc9lq

But catch a snippet of the conversation below 👇

In a consumer landscape that favours virtue, with audiences that will call out bad behaviour at the drop of a hat, courting controversy is a risky move

But brands can still use it to their advantage ow.ly/s8Qh50Rc4fF

Buenos Aires-based agencies Room23 and Trans Company have collaborated to serve up a steamy campaign for Burger King to show how it’s still keeping its love for burgers alive ow.ly/uhrH50Rc42g

Cognac isn't often known as the 'drink of choice' for many younger audiences, but Hennessy's latest campaign highlights the “infinite possibilities” the spirit offers via a series of films to introduce a brand steeped in history to a contemporary market ow.ly/99SO50RbaGt

Photojournalism has been going through a rapid period of change in recent years. Hugh Kinsella Cunningham talks about the dangers of his work, the changing news cycle and the impact of photojournalism today ow.ly/jiAs50RbaW0

.Interbrand and LEGO’s in-house agency have overhauled the Lego Group’s design principles and assets, which reference the brand’s System-in-Play framework ow.ly/uEnj50Rb7N1

When life gives you lemons... dedicate a journal to them

After The Gourmand’s 2022 book dedicated to eggs, the food, arts and culture journal run by David Lane and Marina Tweed has set its sights on another oval-shaped ingredient: the lemon
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Take a look back at the birth of Japanese commercial art via a new book from Letterform Archive that revisits the emerging modern visual culture of the late 1920s

Gennifer Weisenfeld explains this underappreciated moment in design history ow.ly/6xqy50Rahq2

First published as a pamphlet by the Erotic Print Society in 1995, the Erotic Review has an illustrious place in magazine history. It has now relaunched with a suggestive new look, exploring desire in its many forms and complexities today ow.ly/qI2a50RagEE