AMA is thrilled to announce Kate White as the winner of the 2024 William L. Wilkie “Marketing for a Better World” Award! Kate will be honored at the #AMAWinter Awards Lunch on February 24 in St. Pete Beach, FL 👏👏👏 Learn more about Kate here: bit.ly/41ONIiG @White_K8

Rural #healthcare is in crisis. A new Journal of Marketing study explores a per-mile payment subsidy for physicians' travel as a cost-effective strategy for improving care in rural areas. Learn more: bit.ly/3RONJON Jason Bell American Heart Association American_Stroke

Should social media #influencers hype up products as AMAZING or SUPERB? A new Journal of Marketing study finds that subtle shifts in #language can affect consumer engagement: bit.ly/48VWuO8 Luca Cascio Rizzo Francisco Villarroel Matteo De Angelis Luiss Guido Carli #influencermarketing

Don't miss the opportunity to save $100 on your Winter Academic Conference registration! Early Bird pricing for #AMAWinter ends tonight (1/17) ❄️⬇️ ama.org/events/academi…

How does misinformation about a product—and the #debunking of such information—affect consumers' willingness to pay? A new Journal of Marketing Research study explores: bit.ly/3vFgu9v Tong Guo Jessica Fong #misinformation #marketingresearch #willingnesstopay

Marketing for the greater good: A new Journal of Marketing study offers a novel solution for reshaping the #healthcare landscape to be more inclusive of First Nations people: bit.ly/3Stya0H Steve D'Alessandro #DecolonizeHealthcare #MarketingForChange #FirstNations

Should companies rely on a single big influencer or spread their budgets across multiple small influencers? A new Journal of Marketing study discovers some surprising findings in the context of #livestreaming: bit.ly/3vMwqGL #MarketingAcad #influencermarketing PK Kannan

Please join us in congratulating Ozge Demirci as the winner of the 2023 John A. Howard/AMA Doctoral Dissertation Award! 👏👏👏 Honorable mentions: Kristen Ferguson, Yeseul Kim, and Iris Steenkamp Learn more about this award: bit.ly/3ujJmUd Harvard Business School #AMAWinter

What do plogging, flinking, and bobbing have in common? They're all terms that #marketers and #policymakers created to encourage certain behaviors. A new Journal of Marketing study shows the advantages of coining a new term to influence consumers: bit.ly/3SNvLhm

In this episode of Higher Voltage from Volt host (& SVP at Collaborative!) @Kevinctyler2 sits down with Bennie F Johnson, the CEO of AMA to discuss his vision for the organization and how #highered marketers can embrace change for the better. voltedu.com/podcast/change…

The power of #nostalgia: A new Journal of Marketing study shows that vintage #typography can make emotional connections with consumers and even enhance perceptions of product safety. Learn more: bit.ly/3I4bJZH Alicia Kulczynski Margurite Hook #fonts #marketing #MarketingAcad

Improve your #influencermarketing ROI: A new Journal of Marketing study shows that nano-influencers, despite having fewer followers, are more cost-effective in revenue generation than influencers with larger followings. Learn more: bit.ly/48oc2t5 Maximilian Beichert, Andreas Bayerl, Dr.

Welcome to Day 1 of the #AMAWinter Conference in beautiful St. Pete Beach, FL. ☀️ We're thrilled to have over 800 academics joining us in person - some even traveling from around the world (scroll below to learn just how far)! Today's agenda: bit.ly/48dyp51

The AMA Academic Council has arrived at #AMAWinter! With a focus on advocacy and stewardship, the AMA Academic Council is driving initiatives to empower our academic membership and foster innovation. Learn more about them here 👉 ama.org/academic-counc…

Day 1 of #AMAWinter was a whirlwind of insights, connections and inspiration! From thought-provoking sessions to engaging discussions, we're already looking forward to what Day 2 has in store. Swipe to see some highlights and get ready to dive into another day of learning!🌟

Day 2 is a wrap, and we're now gearing up for the final day of the #AMAWinter Conference in Florida! 🌴 Swipe below to view a few of the best moments from Day 2 ➡ Stay tuned for more updates and highlights as we wrap up this AMAzing event!

Collaborations between firms and suppliers are often beneficial—but they can also be risky. A new Journal of Marketing study finds that misaligned product co-development contracts significantly derail firm #innovation: bit.ly/3IqlYb8 By Nehal Elhelaly and Prof. Sourav Ray, Marketing

AMA's Summer Internships are officially open for applications! ☀️ - BI Analyst Intern: grnh.se/2bc243057us - Business Development Intern: grnh.se/23df44cf7us - Public Relations Intern: grnh.se/445f8c167us - Professional Communities Intern: grnh.se/611c2f677us

As the global #fashion market surges, high-end luxury labels and fast-fashion remain at odds. A Journal of Marketing Research study finds that when fast-fashion mimics luxury, it can actually benefit higher-end brands: bit.ly/49nKAfC Xiao Liu #marketingresearch

Banks have introduced "repayment-by-purchase" options, allowing consumers to make payments toward specific purchases rather than their aggregate #debt. But does this actually help people? A Journal of Marketing Research study explores: bit.ly/3yyXLOv #personalfinance