In a world where we’re overwhelmed by data, asking smart questions that you can action quickly is priceless. Post purchase surveys are one of the most untapped resource in ecommerce. This week on The Shopify App Show I caught up with Jason from Zigpoll for a crash course in

"Overwhelming" — feedback we hear too often about Zigpoll. So we're fixing it 🔧 This week: Search. Find any response or participant instantly. We love building MCP, API, and integrations for power users. But lots of our users just want to find answers inside the product. No

PAJ GPS sells trackers for dogs, motorcycles, kids, trucks. They always ask post-purchase: "How do you plan to use PAJ?" One day: surprising responses. Customers tracking a specific animal on farms 🐄 Nobody on the team saw it coming. They launched a landing page for that

Quick 2025 reflection ✨ Not everything went right. But a lot did. Every win was built on the trust of thousands of brands who chose to collect and act on their data with Zigpoll. Grateful to every user and agency partner who made it possible. 2026 is going to be even bigger

Two problems we're obsessed with in 2026: 1️⃣ Onboarding → Users don't know what surveys to launch → Don't know what questions to ask → Need personalized recommendations, not generic templates 2️⃣ AI that actually helps → Summarization was useful but surface-level → Wanted

survey timing matters more than survey design our founder Jason x Martin Cox broke this down on the shopify app show same survey, different timing = 10x more responses youtube.com/shorts/VWYYW66…

We built an AI survey generator. Then had to learn how to use it 😂 No magic prompt. But this structure works: [Goal] + [Audience] + [Context] + [Length] Example: "Build Klaviyo segments. Target: men into fitness. I sell supplements. 5 questions." That's it. The generator

Easiest AI hack for ecommerce in 2026: 1. Export your survey responses 2. Drop them into a Claude or GPT project 3. Every email, ad, and landing page you generate is now informed by real customer language Not personas. Not assumptions. Actual data from actual buyers 📊 Your AI

one DTC brand added a single post-purchase question and found 41% of their revenue was coming from a channel their analytics couldn't even see

brand asked "what almost stopped you from buying?" and the #1 answer wasn't price. it was sizing confusion. added a sizing guide. conversions up 23%.

New: search all survey responses and participants instantly 🔍 No exports. No spreadsheets. Just find what you need. Built because even we couldn't navigate our own data fast enough.

You already have the audience. You already have the trust. Your email list is the most underused survey channel in ecommerce. Post-fulfillment. Product development. Lapsed reactivation. Three plays. Zero extra tools needed.

Brands that grow: ask customers directly. Brands that plateau: guess from dashboards. The gap between the two is one post-purchase survey.

We survey our own users with our own product. 19% of Zigpoll installs come from word of mouth, invisible in every analytics tool. Dogfooding isn't a buzzword. It's how we build.

5 survey questions that replace a CRO program. Post-purchase. Exit intent. Product page. Post-fulfillment. Email. Each one is a standalone CRO project. Start with one. Get 200 responses. Act on the patterns.

Features don't get engagement. Problems do. The best product marketing doesn't announce features. It shows the problem the feature solves.

"Google Search" is often the last click, not the first touch. Post-purchase surveys reveal the real origin. 40% misattribution is common.

Product-market fit isn't found in a spreadsheet. It's found in what your customers tell you. Surveys are how you listen at scale.

New: Synthetic Surveys. Test your questions against AI-simulated audiences before deploying to real customers. No wasted data. No bad first impressions. Describe your goal → get simulated responses → adjust → go live with confidence.

"Is this a gift?" One question that unlocks a hidden customer segment. 20-30% of purchases. Higher AOV. Different email needs. Auto-segment in Klaviyo with Zigpoll.