Twitter makes safety promises to advertisers, but that could still be a challenge from the looks of it. Can Twitter and Elon Musk really adopt carefully crafted standards that were set up well before he entered the scene? adage.com/article/specia…

📷NEWS: Zefr and Meta launches Brand Safety Verification for Instagram Feed, adding global languages. Read more: prnewswire.com/news-releases/…

NEW in AdExchanger: Generative AI's role in amplifying political misinformation ahead of 2024 election complicates the terrain for brand marketers + raises urgency for ensuring platform trust. Read more from Zefr Co-CEO & Co-Founder Richard Raddon: adexchanger.com/data-driven-th…

📢 NEW: Zefr Expands TikTok Product with Suitability Exclusions “The continued innovation in brand suitability on TikTok reinforces Zefr's commitment to provide advertisers with a complete view of their brand suitability on platforms” Richard Raddon prnewswire.com/news-releases/…

🗞️ NEWS: Zefr and Meta Announce Expanded AI-Powered Brand Suitability Solution, Now Available on Facebook and Instagram Reels. Thank you to our partners at Meta and #GARM for the continued collaboration and innovation. ➡️ Read more: prnewswire.com/news-releases/…

“I know firsthand that advertisers value these controls especially during volatile times, as it gives them the tools they need to maintain business continuity while preserving their brand values.” - Samantha Stetson Meta Great read in Ad Age adage.com/article/digita…

#Deepfakes impact celebrities, creators, & brands, with some caught in #AI dilemmas without consent. Tackling unauthorized #AI content demands a proactive strategy. Read more: marketingbrew.com/stories/2024/0… via Morning Brew ☕️

🗞️ NEWS: Zefr's AI-powered #brandsafety and suitability verification solution for Meta has been expanded to support Japanese, Thai, Malay, Turkish and Vietnamese languages. ➡️Read more on our blog: bit.ly/3ITxjRe

Zefr's Co-CEO & Co-Founder Richard Raddon joined Ari Paparo and Mike Shields on the Marketecture podcast. They discuss the challenges of #misinformation, the role of #AI in creating and combating it, and the implications for brands and platforms. Listen: lnkd.in/e8riDNMc

NEWS: Zefr + TikTok Expand Brand Safety & Suitability Measurement through Advanced Controls for Global Advertisers. With new Category Exclusions & Vertical Sensitivity controls, brands gain advanced protection and customization. Read more: bit.ly/3JaQTbX

NEWS: Zefr and IPG Mediabrands Launch First-in-Kind Agency Partnership to Combat Misinformation. Collaboration will deliver campaign solutions for brands to avoid misinformation across social platforms in priority areas. Read more: mediapost.com/publications/a…

Today's weekly Digiday AI Briefing looks at two surveys related to consumer perception of AI-generated content, if people can accurately ID fake news and how misinformation impacts ads & brands adjacent to it. Here's a chart from a survey from IPG's MAGNA GLOBAL & Zefr:

Digiday MAGNA GLOBAL Zefr Adobe Here's the link! digiday.com/media/ai-brief…

It’s no secret that fake news is a big issue for brands. Zefr takes a deep dive into how misinformation affects brand perception and other KPIs. adweek.com/resource-libra…

Zefr×オプト対談：ブランドセーフティと広告効果をいかに両立させるか[#インタビュー] #Zefr #オプト #広告効果 #ブランドセーフティ #オンライン広告 #インターネット広告 #デジタルマーケティング opt_pr Zefr exchangewire.jp/2024/07/03/int…

We are excited to announce that Zefr and Atrium have won Best Measurement Solution at the 2024 European Video Awards. #EVA24 #Awards #Video #CTV #Advertising

📰NEWS: Zefr Expands Pre-Impression Content Avoidance for Meta Feed and Reels, Now Globally Available. Read more: bit.ly/3WZDYRq Request a Demo at zefr.com/zefrmaxdemo

🗞️NEWS: We’re excited to announce the expansion of our AI-driven brand suitability measurement capabilities, now available for Snap Inc. through the company's new Brand Suitability Suite. Read more & request a demo here: bit.ly/41ssJ6B

More brands and agencies are adding #ChiefAIOfficers — and it’s not just a trend, it’s a transformation. Zefr was one of the first in ad tech to make the move. #AI #AdTech #Leadership #CAIO #Digiday