I've thought about this biz idea but that verification piece is tricky. From Mike Shields

TV and tech companies may just need some kind of a 3P data/graph validator to come along (which could be a good business idea).

TV loves to get in its own way open.substack.com/pub/mikeshield…

My colleague Meg Graham has written the definitive article you can send to everyone you know to explain the 'made for advertising' scourge

wsj.com/articles/made-…

Amazon Taps NBC Veteran Krishan Bhatia to Lead Steaming-Video Ad-Sales Team variety.com/2024/tv/news/a… via @variety

The TV ad business loves to get in its own way
tinyurl.com/mvw9mtub

Latest podcast episode featuring TelevisaUnivision's Fernando Romero on where we are in the currency wars as the upfront approaches
tinyurl.com/e2nxkmyv
Come for the insights, stay for my pronunciation of TelevisaUnivison

YouTube star group Dude Perfect scores more than $100M investment to build out IP, hire a management team and add more products and experiences axios.com/2024/04/09/dud…

My eyes is going crazy!

Remember that feeling when you first heard Mike and the Mad Dog, and the chemistry just crackled thorugh the radio? Well, I guest cohosted the Marketecture podcast with Ari Paparo this week and it wasn't like that
tinyurl.com/56frvs9x

Is ad tech secretly MAGA? Should they be?

tinyurl.com/2p8wzkjj

Best thing I've read about how ad agencies are really using AI - and not using it - to make ads
tinyurl.com/y2nb7xcn

Chatted with the team at Ghost Agency about whether social shopping finally has legs in the US and what kind of creators brands should tap to take advantage of TikTok Shop

tinyurl.com/53hdfu7e

“Shorts is bad for YouTube, it’s bad for creators, it’s bad for audiences'
tinyurl.com/ycyypfzx

Spot-on insights on video game advertising from Mike Shields

2024 is the year of video game advertising. Again
tinyurl.com/258ha4cr

Latest episode of Next in Media features some smart observations about the evolution of TV advertising in a performance world with RPA's Lisa Herdman
tinyurl.com/4tucscms

Just a terrific interview with Dave Peterson of Epsilon by Mike Shields of #NextInMedia
I could have listened to Dave's insight into #RetailMedia all day.
Congrats 🙂👍

There's no way Ohtani didn't know about this Kate Middleton thing

Walmart-Vizio Deal Poses Risk to a Key Source of Consumer Data ⁦Patrick Coffee⁩ wsj.com/articles/walma…

On the latest episode of the 'Next in Media' podcast, Epsilon's Dave Peterson discusses the past, present and future of #retailmedia , including the launch of Epsilon Retail Media, with Mike Shields: apple.co/3TIT1gT

Could this be the last TV upfront?
(ducks)
tinyurl.com/ybb2bwrz