The industry forgot half the country. We didn’t. #LSKR

The numbers don’t lie—consumer behavior has changed, but most agencies haven’t. This is why we exist. #WeAreLSKR

If people remember the celebrity more than the brand, did the ad actually work? Super Bowl brands use big names to de-risk their investment—but as Martha Stewart proved this year, too much exposure could dilute brand impact. ➡️Authentic, strategic endorsements build brand

Agencies aren’t paying attention. Consumer behavior has shifted, and brands are paying the price—losing trust, loyalty, and half the market. It’s time to fix it. #WeAreLSKR

Say it louder for the people in the back.

Disruption may grab attention. But attention doesn’t equal trust, and it doesn’t guarantee growth. The brands that win? They’re the ones that connect—consistently, authentically, and with the right audience. Because in the end, connection drives business outcomes. Disruption

Meet Brandon. Our goal: make policy personal. So we led with what matters - his story. Not the policy. Not the company. And definitely not Washington. Because connection beats disruption. Every time.

Moments from our latest ad campaign with The NAM and RCO Engineering Inc. 🇺🇸🏭

Virtual production didn’t just help us move faster, it helped us think bigger. We brought a recent campaign to life using this technology, and the creative ceiling disappeared. 🎬 7 scenes 🧔‍♂️ 50 cast and crew 📅 1 shoot day Try doing that on a practical set. For brands

👀 NEW WORK We were asked to tell the story of veterans returning from war. A story most people never see. To move fast and stay creatively flexible, we used virtual production to create seven unique environments in a single day. But this wasn’t about the tech. It was about the

Connection > Disruption. Always.

Our team is growing. Learn more at wearelskr.com/careers ➡️ Director of Operations ➡️ Content & Social Strategist

👀 excited to welcome Rebekah Schannuth to LSKR as our new Director of Operations. Get to know Bekah: 1️⃣ Based in Denver, Colorado 2️⃣ Usually outside skiing, running, or hiking 3️⃣ Loves building a well-oiled machine

New podcast up on But What About the Brand!, where LSKR’s founder Matthew J. Mazzone and Sondra Clark unpack a reality brands can’t ignore: trust is no longer institutional, it’s personal, and brands that miss this shift will fall behind. Listen to the full episode: open.spotify.com/episode/2B0neN…

If every influencer says the same thing, people notice. When brands allow trusted voices to communicate in their own words, audiences listen. When they don’t, the message feels manufactured. Connection only works when it feels real. LSKR Matthew J. Mazzone Sondra Clark

Drop your email! ➡️ mailchi.mp/wearelskr/51126