We sat down with Kimberly Whitler earlier this week to talk Super Bowl ads. Full conversation here: open.spotify.com/show/5bs54zGIY…

Everyone knows trust is moving from institutions to individuals. What’s harder to grasp is how fast it’s happening. On But What About the Brand, Sondra Clark explains what that shift means for brands trying to stay relevant. LSKR | The Connection Company

If every influencer says the same thing, people notice. When brands allow trusted voices to communicate in their own words, audiences listen. When they don’t, the message feels manufactured. Connection only works when it feels real. LSKR Matthew J. Mazzone Sondra Clark