Buyers DON'T click on an ad and think: "I wasn't really looking, but damn, this sounds irresistible. Let me go get the budget approval and get my org to start using yet another software. I really cannot say no to that copy!" Stop selling 6-figure products like you’d sell shoes.

With just 2 full-time people and the 1st year in business in 2021 we generated: - 14 clients - 63 sales opportunities - Grew our newsletter to 8k subscribers - Generated $400k pipeline Here are 8 pillars of our demand gen strategy 🧵

The Demand Generation & Thought Leadership Pyramid: 1. Nail topics & questions your buyers genuinely care about 2. Engage & nurture key audiences 3. Co-create content with buyers & influencers 4. Distribute & repurpose 5. Capture the demand

How companies sell: Ad ➝ Gated content ➝ (5-email "nurture") ➝ Sales follow-up. How buyers buy (real example) 👇

Had a preview, and I have to say, this is the most actionable marketing strategy guide I've seen over the last 15 years

Step-by-step, 7100-word guide to the modern B2B buyer journey, and how to influence it with full-funnel marketing: fullfunnel.io/buyer-journey/

Plan to launch demand generation but don't know where to start? We landed 72 inbound opportunities and over $1 mln maintaining a simple demand gen strategy with just 2 FTEs in the 1st year. Here are 8 campaigns we ran that you can easily replicate:

LinkedIn helped us to generate over 200 inbound opportunities in 2 years and above $1 mln in the pipeline. All without expensive ads or spam outreach. We put together a guide describing our complete framework. I'll send it your way if you: Like or RT + Comment "guide".