The Consumer Culture Lab (IIM Udaipur) is delighted to kick start a new exploratory research to study the digital behavior of people living beyond the metropolitan cities of India. Julien Cayla Dr Tanvi Gupta #IIMU #Mba #India #consumerbehaviour #Anthropology #Sociology #fieldwork #digitalIndia #CCLab

Thank you for an overwhelming response on the Project Exploring Digital in Indian Rural Heartland! If you are interested in learning more about the theme of this research or passionate about qualitative research methods - Do join us on our journey! #IIMU #qualitativeresearch #ethography #India #CCLab

The growth of #Netflix during this period stood at 422% as compared to January. Besides these three, #Amazon #Prime, #Instagram, #Zoom, #Webex and #Twitter were among the popular applications in rural India. #digital #culture #ruralIndia #research #CCLab inc42.com/buzz/rural-ind…

The Consumer Culture Lab at IIM Udaipur recently initiated an exploratory research project to study the digital behaviour of people living beyond the metropolitan cities of India.

The research will showcase how entangled, and locally grounded these concepts are and how the digital behaviour of Indians needs to be explored within this broader context.

The project will employ a variety of qualitative methodologies by travelling remotely to the tier-2 & tier-3 towns and villages to learn more about people's everyday digital behaviour, which seldom goes unnoticed. Consumer Culture Lab (IIM Udaipur) Exploring Digital in Indian Rural Heartland #IIMU #IIM #ConsumerCulture #CCL

Super thrilled to host a webinar with Dr. Maitrayee Deka on "Media Assemblages of Bazaar Brands" and learn more about her work. When: 13th December, 2021 6:00 pm India Register for this webinar here: zoom.us/webinar/regist… Julien Cayla Dr Tanvi Gupta Rupali Kapoor

Financial Freedom and You. Today at 9 pm on @TwitterSpaces with SALT - mysaltapp , and SHILPA AJWANI , hosted by shinjini kumar. Join us! x.com/i/spaces/1BdGY…

Join us for an insightful session with Dr Maitrayee Deka, to understand how brands are re-imagined in informal economic systems. When: 13th December. 2021 6:00 PM IST Register for the webinar here: lnkd.in/eVw8rVj8 Julien Cayla Dr Tanvi Gupta Rupali Kapoor #iimu #webinar

Enjoyed talking about brands in Indian bazaars with sociologist Maitrayee Deka. And the suggestion that there is something unique about brands in the informal economy: an "aesthetic of excess". Webinar hosted by the Consumer Culture Lab (IIM Udaipur)