Parikshit Mishra, one of our student-researchers recently interviewed a participant from #Patna. #iimu #onlineresearch #virtualfieldwork #digital #qualitativeresearch #remoteresearch #India #marketresearch #digirural #CCLab

Next, we travel to Goalpara, #Assam. #remoteresearch #fieldwork #digitalIndia #research #Indianconsumer #insights #Digirural #CCLab

Our next participant hails from this scenic town of Goalpara. Did you know that the name Goalpara originated from the word ‘Gwaltippika’, which means Guwali village, i.e. the village of the milk-men? Image source: en.wikipedia.org/wiki/Goalpara #Assam #consumerbehaviour #marketresearch

Hey, digital travelers! Our next participant is from Bhagalpur, Bihar; who was interviewed by Isha Jain, our student researcher. #fieldwork #research #remoteresearch #India #Digitalexperiences #Digirural #CCLab

Did you know Bhagalpur is home to the Vikramshila Gangetic Dolphin Sanctuary? It is the protected area for the endangered Gangetic Dolphins that is native to the region, and also the national aquatic animal of India. Image source: nativeplanet.com/bhagalpur/vikr…

Now, let’s e-travel to the Eastern side of India! #research #bschool #consumerculture #consumerbehaviour #digitalIndia #Digirural #CCLab

We are going to Dhupguri, West Bengal. Sayantani Paul, one of our student researchers from MBA2, interviewed a participant who lives in Dhupguri. #iimudaipur #bschool #research #remotetravel #fieldwork #consumerbehaviour #marketresearch #CCLab

Did you know that once The biggest cable TV farm in all over North Bengal was in #Dhupguri. The oldest cable company "MADONA DISH CENTER''(M.D.C) were known for their local channel too. Get a glimpse of this place through this #YouTube video! youtube.com/watch?v=s3_4uz…

“Because of the pandemic, smaller cities are rising in terms of new members or activity on the app,” said Marine Ravinet, Head of Trends at Happn." #datingapps #India #newnormal #insights #socialdynamics #digitalbehaviour #Digirural #CCLab indianexpress.com/article/india/…

We have been conducting virtual interviews - E-meeting people through #Zoom across the country! Its definitely allowed us access to towns and #villages that would have otherwise been so hard to reach making this research more #inclusive and #diverse!

But the one thing we cant seem to ignore is the lack of human touch in such settings - a shared moment that just developed since we shared the same physical space. #reflections #remoteresearch #digitalmediums #qualitativeresearch #Digirural #CCLab

The #paricipant and #researcher, come from such different #lifeworlds, but for those 2 hours - find a shared space to exchange their experiences, goals, aspirations etc. There is something quite magical about that experience which can't seem to replicate in #remoteresearch!

"It has already been downloaded by more than 1,000 children from different schools across Maharashtra, Gujarat, Rajasthan and Uttar Pradesh." #internet #education #India #accessibility #digirural #CCLab thehindu.com/news/national/…

Hey digi-travelers! This week we will be traveling to southern India, through the beautiful towns of Kannur, Anakapalli, and Visakhapatnam. We are excited to learn about the diverse ways in which our participants are interacting with the digital!

We are thrilled to announce that 7 students from IIM Udaipur are joining us as student-researchers for the Stage 2. For this stage, we will be conducting #ethnographies (#virtually) over the next several months! #Anthropology #remoteresearch #qualitativereserch #India #CCLab

It is such an individual and unique experience to conduct #ethnography, that there is very little one can teach. To explore what 'doing' ethnography means, we read Clifford Geertz seminal text "Deep Play" to reflect upon the variety of experiences an ethnographer goes through.

The Consumer Culture Lab of IIM Udaipur will be hosting a webinar with Dr. Maitrayee Deka on 'Media Assemblages of Bazaar Brands' to learn about her work. Date: 13th December 2021 Time: 6:00 PM Zoom Link: zoom.us/webinar/regist… #IIM #IIMU

Join us for an insightful session with Dr Maitrayee Deka, to understand how brands are re-imagined in informal economic systems. When: 13th December. 2021 6:00 PM IST Register for the webinar here: lnkd.in/eVw8rVj8 Julien Cayla Dr Tanvi Gupta Rupali Kapoor #iimu #webinar

"About 60% of #consumers used digital payments multiple times per week for festive season purchases, revealed the study." #DigitalPayment #India #consumerism #insights #consumerbehaviour #digital #CCLab indianexpress.com/article/techno…

Enjoyed talking about brands in Indian bazaars with sociologist Maitrayee Deka. And the suggestion that there is something unique about brands in the informal economy: an "aesthetic of excess". Webinar hosted by the Consumer Culture Lab (IIM Udaipur)