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NVIDIA just released FREE online courses in AI. Here are 9 courses you can't afford to miss:

We are happy to announce our final Heads of Jury: Lex Bradshaw-Zanger, Chief Marketing & Digital Officer at L’Oréal SAPMENA, and Linda Hassan, Group CMO at Domino’s Malaysia, Singapore & Cambodia. #APACEffies #APACEffie #Marketing #Advertising #Effectiveness #Effies #effieawards

Steve Jobs on the need for a wide breadth of experiences

Lex Bradshaw-Zanger, Chief Marketing & Digital Officer at L’Oréal SAPMENA, comments on how he is excited to spotlight outstanding marketing work as a Head of Jury at the APAC Effies 2024. #loreal #APACEffies #APACEffie #Marketing #Advertising #Effectiveness #Effies #effieawards

Google just released AI courses for free. No prerequisites or fees required. Here're 10 FREE courses you don't want to miss:

#PowerList #2024 The power players shaping the region's brand landscape. Here is the definitive list of Asia-Pacific’s marketing elite, as chosen by the editorial team at #Campaign Asia-Pacific. Congratulations to all the CMOs on this year's list! campaignasia.com/article/apac-p…

One of the most interesting findings from analysing of the IPA effectiveness databank comes from System1 They've found that campaigns which have a fluent device (a long running mascot or character who is central to the drama of the ads) outperform those that don't on a

✨ Thayer Lavielle, EVP The Collective, Wasserman ✨ Erica Kerner, MD, Global Head of Sponsorship & Events, Standard Chartered ✨ Lex Bradshaw-Zanger, Chief Marketing & Digital Officer, L'Oréal ✨ Akshat Rathee, Co-Founder and Managing Director, NODWIN Gaming ✨ Andrew Batey, CEO, beatdapp

'When something is so different that it stops you & breaks the two-second rule.' . System1's Andrew Tindall on the best practice for OOH including our British Airways 'Windows' campaign for playing with the rules of the medium via The Drum 🔽 thedrum.com/opinion/2024/0…

The best WiFi ad made in years. All without trying to sell you a product. VCCP's new ad for Virgin Media ❤️ ticks all the boxes. It's emotional, there's a story and it's incredibly well branded. It scores almost full marks in System1 testing: testyourad.system1group.com/report/d7e5ebc…

My latest article, magicnumbers.co.uk/articles/dont-…, is all about this challenge, and how to navigate it in the coming years.

There's a fundamental tension facing marketers today: brands need consistency and repetition, but the platforms tell them they need loads of fresh new content. My latest in Marketing Week on brand building in the age of creative fragmentation. marketingweek.com/brand-building…

This Christmas, give yourself the gift of time and marketing insights! 🎁 Enjoy some of our favourite Jon Evans podcasts from the year, featuring Jon Evans and industry stars. Perfect excuse for some 'me time' with a hot chocolate! ☕✨ Listen here: hubs.la/Q030lzYM0

Looking forward to kicking off the judging for the 2025 APAC Effie Awards next week. And check out all our 2025 jury here: lnkd.in/gB4qTrBc #Effies #APACeffies #FutureOfMarketing #Marketing #Advertising #Effectiveness #EffieAwards

40 Books To Read

8 Greatest Laws I know at 40, I wish I knew at 20: 1.

Weird discrepancy. If you book a £60 taxi from an airport you are met at arrivals and your luggage is carried to the car. If you book a £500 car rental, you have to queue for 30 minutes and then find your own car 700 yards away in some Ballardian hellhole basement garage.

Stuck in the Measurement Trap: Why Our Obsession with ‘Easy’ Metrics Is Killing Real Marketing… medium.com/p/stuck-in-the…