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I've been seeing A TON of #sportsmarketing case studies like this one as of late. Good for them! From scratch to slam dunk, here's how the New York Liberty builds the WNBA team's brand and keeps fans in the game, as told to Digiday's Kimeko M. ▶️ buff.ly/47zzKnH

Now we're talking! 3 ways to optimize your marketing automation beyond technology, explains Jeanne Jennings in MarTech ➡️ buff.ly/47UBXKF

Huh. I hadn't thought about this...until now. Five Ways #AI Is Transforming Media Monitoring In 2024, writes Osama Saeed in PRNEWS ➡️ buff.ly/3L9E9mP

I love the brand's response and how it handled the #PR crisis. Your thoughts? #CrisisComms Lessons From @CPK's Recent Macaroni And Cheese Gaffe That Went Viral on @TikTok_US, as outlined in Spin Sucks by #PR pro Thomas Mustac of Otter Public Relations ➡️ buff.ly/4egD4Xb

You're hiring them for a bunch of #marketing reasons, so why not this, too? Why fractional #CMOs are being tapped for impartial evaluations of #marketing orgs and agencies of record, explains Digiday's kristina monllos here: buff.ly/3MXULyG

Very good to know. Examples: #AR, ephemeral content and livestream shopping. 9 Trends To Watch For How Brands Can Win On Social Media In 2025, as presented and outlined in Forbes by Ana Calin of How We Grow: buff.ly/4gDcaKB

Apparently not...or else we wouldn't have articles like this one about the issue. Right? 😜 Isn’t It Obvious? How To Make Content More Useful for Sales, explains @Robert_Rose in Content Marketing Institute ➡️ buff.ly/3QHMDCy

Excellent suggestions here. #Advertising agency leaders share their lessons for generating creative ideas using specific #AI prompts for marketer, as presented by @AdAge's Asa Hiken here: buff.ly/4erIGxK

This is an interesting play. Inside OREO Cookie’s limited-edition product strategy, such as with its new Coca-Cola flavor, writes @JuliaWaldow in Digiday's @ModernRetail ➡️ buff.ly/3ZBbvDv

This is a brilliant brand extension...and one I might actually try (even though I don't like the sauce)! The Kraft Heinz Company brand A1 Original Sauce heads to the dairy aisle with the introduction of its new A1 Steakhouse Butter, reports Christopher Doering in Food Dive ➡️ buff.ly/3XSgQoL

I like and appreciate these smart approaches. How managers and #internalcomms pros collect and communicate employee insights to positively shape corporate culture, explains Sean Devlin in Ragan.com ➡️ buff.ly/4ddChFe

It's so true!!! The Songs That Make Us Happy, writes Gord Hotchkiss in MediaPost ➡️ buff.ly/3XWAbVC

Wow. Really??? Walmart explores 3D printing as a new way to construct retail buildings, reports @MitchellParton in Digiday's @ModernRetail ➡️ buff.ly/4ekXGhe

Interesting #Advertising Stat Of The Day: @Amazon's #advertising revenue for the second quarter of 2024 was $12.77 billion, a 20% increase from the same period in 2023. Source: CNBC

Phew! I thought I was imagining it... You’re not imagining it! Streamers are rolling out more of the same shows, Jasmine Sheena verifies in Marketing Brew ☕️ ➡️ buff.ly/3ZBjRel

Bravo! How #FrontOfficeSports | Front Office Sports took a prosumer approach to reach $10 million in annual revenue, explains founder @bmorissey in The Rebooting: buff.ly/3ZvMrhg #media #journalism #publishing

I like this tactic. @Shiseido_USA launches an immersive experience at Macy's to promote its most premium skin-care line ever, says Zofia Zwieglinska in Digiday's @GlossyCo ➡️ buff.ly/3MVXrwL

Current #advertising campaigns from major brands I absolutely LOATHE and make my ears BLEED: 💩 "BK, Have It Your Way! You Rule!" | Burger King 💩 "Happy Tastes Good" | Dairy Queen (sonic #branding➡️Annoying AF) 💩 "The Little Things" | Chick-fil-A, Inc. (see DQ)

Well, this is different. Mastercard is debuting a haptic logo, comprised of a distinctive series of vibrations that customers will “feel” via their phone when shopping online or using a payment terminal, reports ADWEEK's Rebecca Stewart ➡️ buff.ly/3ZBmnkX

Serious Question: Can #GenZ and Millennial consumers even AFFORD expensive jewelry? Kay Jewelers refreshes its #branding and store designs to better reach #GenZ and Millennial shoppers, reports @MarketingDive's @patchadams03 ➡️ buff.ly/3zlKYzv