Tom Dobber (@tomdobber) 's Twitter Profile
Tom Dobber

@tomdobber

University of Amsterdam - assistant professor - political communication - microtargeting - electoral pledges - deepfake disinformation

ID: 24150591

calendar_today13-03-2009 09:43:13

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Tom Dobber (@tomdobber) 's Twitter Profile Photo
Tom Dobber
@tomdobber

2 years ago

Fascinating study on AI-driven microtargeting. Study finds that personalization can be automated on large scale using AI, and "political ads tailored to individuals' personalities are more effective than non-personalized ads". Authors warn of a "manipulation machine".