Best post I have read in a while...

The Privacy Sandbox is really confusing to understand. It's easy to mix up the names of things, not know how the pieces fit, or have a birds-eye view of what the heck the whole thing is. So I made a map, that lays out most of the parts of the sandbox that hopefully is helpful!

Wie geht es in der Post-Cookie-Zeit weiter? Tim Geenen von LiveRamp im Gastbeitrag via it security über Identity-Lösungen und Connected Devices bit.ly/3saTSq0 #AdTech #MarTech #OnlineMarketing it-daily.net/it-management/…

Are you prepared for the loss of 3rd-party cookies & other identifiers? Hear from LiveRamp Tim Geenen & other expert panelists as they come together to discuss #addressability IAB Tech Lab's Addressability Solutions Roadshow on April 15. Register now: bit.ly/3sWYYHr

"The industry has relied too long on 3rd-party cookies & device identifiers. This is the most fundamental change & opportunity for a better ecosystem in terms of privacy, transparency & addressability" LiveRamp Geenen w/ Adform Sierts & News Corp Layser. bit.ly/3e4krrx

To prepare for the end of #thirdpartycookies, hundreds of pubs, brands, & platforms worldwide have adopted our Authenticated Traffic Solution (#ATS). See how our customers are taking control of their #cookieless future. ramp.click/ATSmom-tw

The future of customer experience personalisation is here! Today, we are very proud to announce the launch of #CarrefourLinks, our data analytics and retail media platform. With Google Cloud, @liveramp and Criteo. Find out more at links.carrefour.com.

NEW: A deep dive into the privacy war raging within the World Wide Web Consortium, where some of the most secretive companies in the world are wrangling over the future of your data — and their own power — in plain sight. #longread protocol.com/policy/w3c-pri…

Iceland: 1, tech industry: 0

The #DigitalServicesAct will revolutionise the digital space and digital advertising. Today we'llbe talking to Eva Maydell (Paunova), Benedikt Blomeyer (Allied for Startups), Tim Geenen (LiveRamp) and Fernando Parreira 🇵🇹 (@SAPO) on about the upcoming plenary vote. Join us! iabeurope.eu/events/the-dig…

While Google has announced that 3p cookies on Chrome will be phased out in mid-2024, there has never been a better time to move to people-based identity. Chrome may have delayed, but the industry must keep moving forward to be independent from the cookie. liveramp.com/blog/cookies-g…

OpenAI was just like “hope you are cool redoing your entire 2023 plan in February” to every business in the world.

Off to a great start and what an exciting beginning!

It was great talking to James - thanks for the Q&A.

Tim Geenen and Gergana Kirovska brought Rayn to Miami...but after Rayn comes sunshine 🌤️ Check out the pictures to see what a blast we had at PossibleEvent 2023 #Raynstories #MakeitRayn

Definitely worth taking a look if you're in search of new ways to understand your audience 👀 Tim Geenen shared everything you need to know about synthetic data and the future of audience modelling WARC #syntheticdata #digitaltwins warc.com/content/paywal…

Publishers should prioritize context and moments ⏳ over previous user actions in the cookieless future 🍪 Read more about the power of synthetic data in the @newdigitalage1 article by @timgeenen #Rayn #syntethicdata #contextmatters newdigitalage.co/publishing/pub…

Yes, 3rd party🍪 will no longer be phased out on Chrome, BUT let’s not hit the brakes on innovation just because 50% (for now) of the web will keep the possibility of 3rd party tracking. There is so much more to be gained by focusing on the big picture 🖼️ rayn.io/blog/here-a-co…