You don’t need permission. You don’t have slow your life down to the speed of everyone else. Take what you want, leave what you don’t. ✍️ dave trott: davetrott.co.uk/2014/02/take-w…

Rory Sutherland (Rory Sutherland) says: “The overeducated technocratic elite would rather be precisely wrong than vaguely right.” ✍️ dave trott: davetrott.co.uk/2019/09/the-pa…

Creativity works in incremental stages, each stage is a new creative vision. As film maker Jean-Luc Goddard said: “It’s not where you take things from, it’s where you take them to.” ✍️ dave trott: davetrott.co.uk/2019/09/its-no…

Software isn’t clever, it’s just very fast, which makes it look clever. ✍️ dave trott: davetrott.co.uk/2019/09/you-ca…

People are happy to accept information as long it’s wrapped in entertainment and stories. ✍️ dave trott: davetrott.co.uk/2024/03/an-adv…

We are desperate to believe in the new thing, whatever it is. We don’t question it so long as it is new. The key word is NEW, words like logic, common-sense, and credibility are unimportant. ✍️ dave trott: davetrott.co.uk/2024/03/desper…

You should never play chess with a pigeon. Because the pigeon knocks all the pieces over, shits all over the board, then struts around like it won the game. ✍️ dave trott: davetrott.co.uk/2024/03/straw-…

We are scared stiff of being left behind. We must claim that we also have that formula, whatever it currently is. Which is why we should remember what Bill Bernbach said: “Principles endure, formulas do not.” ✍️ dave trott: davetrott.co.uk/2024/03/fear-c…

Empiricism: to trust the evidence of our senses. To have the confidence to be led by our own common-sense over what people tell us. Not to believe so-called experts who make us doubt what we know to be true. ✍️ dave trott: davetrott.co.uk/2024/03/are-we…

Does anyone know of any ads actually done by the people who are running the biggest advertising conglomerates around today? ✍️ dave trott: davetrott.co.uk/2024/03/i-neve…

Robin Wight used to say, “Creatives should tug at the brief like a dog pulling at a piece of cloth, if it holds it’s good, if it comes apart it isn’t”. ✍️ dave trott: davetrott.co.uk/2024/03/why-th…

A line isn’t good just because it’s catchy, it only works when it’s specific to a brand, and it only works then because it’s delivering a brand truth, not just an empty feel good claim. ✍️ dave trott: davetrott.co.uk/2024/03/start-…

Creativity isn’t thinking in limbo and having an idea out-of-the-blue. Creativity is putting things together in a way no one else would think of. ✍️ dave trott: davetrott.co.uk/2024/03/what-d…

The power, and the value, of ignorance: to come at things out of a question, not an answer. ✍️ dave trott: davetrott.co.uk/2020/08/the-po…

Always assume that whatever we do no one is going to notice it. It has to be more shocking, more outrageous, much bigger to even begin to make a dent in the real world. ✍️ dave trott: davetrott.co.uk/2020/07/over-c…

You can’t out think anyone else by thinking like everyone else. ✍️ dave trott: davetrott.co.uk/2010/02/everyt…

Media’s changed and it’ll keep changing. The only thing that hasn’t changed is people. ✍️ dave trott: davetrott.co.uk/2010/02/youre-…

You can’t out think anyone else by thinking like everyone else. ✍️ dave trott: davetrott.co.uk/2010/02/everyt…

We can’t see the future until it gets here. So anyone who predicts the death of anything is pretending to a knowledge they don’t have. All we know is stuff changes. Always has, always will. ✍️ dave trott: davetrott.co.uk/2010/02/new-me…

Experts with the right job-title are entitled to opinions that outweigh commonsense. So we are forced to listen to experts, even when commonsense tells us they are wrong... Remember that in your next meeting. ✍️ dave trott: davetrott.co.uk/2019/09/nonsen…