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The Attention Council Announces Three New Members: Diageo, Mars & Microsoft medium.com/the-attention-… #brands #Marketing #attentioneconomy

Goodie bags for tomorrow under construction! #TheAttentionCouncil

Everything set for tomorrow's Inaugural Attention Council event #TheAttentionCouncil theattentioncouncil.org/events/2020/3/…

Nearly there for our Inaugural Attention Council event in London #TheAttentionCouncil

Who are The Attention Council? Founder members: Lumen Research, Amplified Intelligence, @AdelaideLift, TVision and Avocet #TheAttentionCouncil

Delighted to be here at the inaugural Attention Council event hosted by The Guardian Thanks Lumen Research for the invite. #attentioncouncil

Martin Radford of @ebiquityglobal talks through is latest research into attention to TV, Youtube and Facebook video advertising #TheAttentionCouncil

Martin Radford of @ebiquityglobal: how many Facebook or YouTube ads add up to a TV ad? #TheAttentionCouncil

Martin Radford of @ebiquityglobal uses Lumen Research and TVision data to demonstrate the relative attentional power of different media channels #TheAttentionCouncil

Orlando Wood of System1 talks through the importance of emotion in effective advertising #TheAttentionCouncil

Orlando Wood of System1 has the 'left brain' taken over the ad world? #TheAttentionCouncil

Ads that are left brain dominant are flat, abstract, focused on words, insular Whole brain ads have metaphor, depth, human connection, a sense of place, meta textual #attentioncouncil

Dino Myers-Lamptey leads a discussion with Katie Hartley of @dentsuaegis, Vanessa Goff-Yu of Bidstack and Nick Hewat of The Guardian #TheAttentionCouncil

Quality publishers set to succeed in a post cookie world #TheAttentionCouncil

Thanks to Martin Radford, Orlando Wood Dino Myers-Lamptey, Katie Hartley, Vanessa Goff-Yu and Nick Hewat for making the inaugural Attention Council London event such a success #TheAttentionCouncil

Thanks to all the teams at Lumen Research, Amplified Intelligence, @AdelaideLift, TVision and Avocet for their help in making the inaugural Attentional Council London event happen #TheAttentionCouncil

Thanks to everyone who joined The Attention Council today for its Inaugural event, what a great session! #TheAttentionCouncil

Yes indeed. Shazia Ginai of Neuro-Insight at our recent Spark event said ‘Attention is helped by a strong right brain response – a highly emotional reaction crucial for encoding info deep into memory for recall later’ > bit.ly/33aThJZ #attentioncouncil #attentionpays

Fascinating morning, and great initiative, today launched by Mike Follett from Lumen Research.