Financial mindfulness—awareness and acceptance of one’s objective financial state—is one mindset that can counteract biases and improve financial decision making. Learn more about #financialmindfulness in this @mktgscience working paper: ow.ly/FizY50RpbPH #consumerbehavior

This research in the #JournalofAdvertisingResearch investigates the effectiveness of visual cues and message framing in promoting programs that screen for the omega-3 nutrient, which, if deficient during pregnancy, can lead to premature birth: ow.ly/24vV50RpbvE #adcreative

How do consumers react to an ad that, encouraging healthy habits, shows cigarettes packaged like French fries? This JAR study reveals the complex way these types of metaphors can both enhance and diminish positive attitudes toward products: ow.ly/PZr750Rp4UF #adcreative

Getting #representation right means, among many other things, winning #brand loyalty from important audiences. Discover the latest research on authentic representation from the Cultural Effectiveness Council's recent event, now available for ARF members: ow.ly/eSoC50Rk7vg

A different perspective on critical measurement issues was offered by Rachel Kennedy during her #ARFAxS presentation: Are we using the measures that actually matter? ow.ly/ZKRR50Rke6y #effectiveness #ROI #contentmeasurement #mediameasurement #advertisingresearch

The gift of a college education is priceless. Help us reach our goal by donating to #ARFWIDE and give students the opportunities they deserve. Together, we can build a more inclusive research and insights industry: bit.ly/ARFWIDE

Google has delayed sunsetting third-party cookies until 2025. Among those proposed, what do you think would be the best solution to cookie deprecation? ow.ly/IaGo50Rob8e #advertising #advertising research #digitaladvertising #digitalmarketing #privacy #targeting

The opportunity to expand your knowledge base, enhance your on-the-job effectiveness, and deliver better results to your stakeholders is here. Don’t miss your chance to enroll in the NYU/ARF Certificate in Marketing Optimization and Insights, learn more: bit.ly/ARFNYU

AI is a great tool for marketers. But how can we avoid the “AI Conundrum” – taking advantage of its strengths while avoiding its errors and risks? ow.ly/Uiww50Rkczm #GenAI #LLMs #AI #ML #consumerbehavior #consumerexperience #shopperinsights #marketingresearch #advertising

Influencer content is deeply ingrained in consumers’ daily routines. Learn how to craft influencer marketing content that enhances consumer experiences and brand performance in this @mktgsisence #webinar : msi.org/video/recordin… #socialmedia #influencers #influencermarketing

Consumers are more receptive to OOH advertising, research finds. In a recent ARF Creative Council event, attendees got an industry overview of new creative possibilities, capabilities an how mobile is being interwoven into #OOH . Members can access it here: ow.ly/u4CO50Rk83E

Attention metrics have transitioned from experimental stages to practical, market-wide adoption, yet their reliability is still debated. 🔍 On May 14, we’ll explore new techniques and technologies for measuring attention. Secure your spot: bit.ly/ARFattention24

A Harvard Business Review paper points to a number of reasons why the Bud Light boycott was more effective than most. The researchers suggest steps companies can take to avoid such boycotts while emphasizing the unique circumstances of this situation: thearf.org/category/ua_re…

Does political affiliation influence what Americans choose to watch? In this article for Hub Research ARF VP of Research Horst Stipp discusses this issue in detail hubintel.substack.com/p/how-do-polit… #consumerattidues #consumerbehavior #media #media choices #media research

#AI now offers creatives oodles of tools to amplify their creativity. But there is a learning curve. What is the most efficient approach? In this @mktgscience webinar, Xueming Luo of Temple University explains how and when AI augments human #creativity : ow.ly/1VCb50Rk5gS

Did you ever get a bill for something you assumed was one price but the cost shot up because of fees? On this episode of Marketing Connections, we look at price transparency and which industries tag on fees so we pay more than expected: msi.org/marketing-conn… #marketingresearch

Keep up with the latest and get the in depth analysis you need to stay on top of your game by listening to #the_ARF 's podcasts. Find them on your preferred platform: thearf.org/councils/podca… #advertising #marketing # #diversity #DEI #inclusion #pharma #pharma marketing

Good news for #digitalmarketers : Eye-tracking and dwell time confirm that “spillover” of attention from both soft and hard news content to online display ads can drive consumer #purchasebehavior , according to this @mktgscience working paper: ow.ly/N6IY50Rff2Q #ecommerce

Make a difference in the lives of underrepresented college students around the country by supporting #ARFWIDE ! Donate to help us ensure our industry has a workforce that represents the voice of an increasingly diverse universe of customers. Learn more: bit.ly/ARFWIDE

To wrap up the day, discussants from Comscore, Google, Data POEM and Ipsos weigh in on upcoming shopping trends and technologies, including AI, Influencers, personalized experiences, virtual storefronts and much more. #ARFSHOPPER