Your #AI is only as good as your #data. Connecting the right data to the right algorithm is the critical component for unlocking AI’s full potential for marketers and marketing researchers. See this article by MarketCast: ow.ly/GWqF50TgQ9w ow.ly/GWqF50TgQ9w #research

Creative Effectiveness is bringing fresh perspectives from industry visionaries on stimulating and measuring creative. After, join us at the ARF Ogilvy Awards as we celebrate research- and insights-driven advertising. 🌟 RSVP: thearf.org/ce-doa24 #ARFOgilvys #ARFCreative

The following provides insights on the opportunities and risks of AI applications for children and teens, as well as new regulations about advertising directed at children: thearf.org/category/ua_re… #advertising #children #teens #teenagers #advertisingresearch #regulations #CARU

This episode of the JAR podcast features new research on how proper message framing and visual cues can boost health campaigns through strategic advertising. Tune in to discover how strategic messaging can enhance the effectiveness of health promotions: youtube.com/watch?v=AVX7pP…

#Brands are reallocating their marketing budgets away from traditional media and toward programmatically bought digital media, #socialmedia and #retailmedianetworks. Are they “killing the goose that laid the golden eggs?” One #advertising guru thinks so: ow.ly/O1pe50TgROx

On this episode, we look at #GenZ and health management, including their particular medical maintenance challenges, issues connecting with them, and their pathways to care, with guest Miriam Browning Nance, VP at Horizon Media’s WHY Group: thearf.org/councils/pharm… #healthcare

There is renewed interest in the concept of “brand density," since researchers have found that improving brand density can boost in-market performance. What is #brand density you way ask and how can you make it work for your brand? Find out: ow.ly/zo1S50TgT4b #branding

Is humor making a comeback? 🤔 New findings from Cannes Lions revealed that brands that take the leap to make people laugh are reaping the rewards. Join WARC on Sept. 26 to explore data-driven insights behind the power of humor in ads. thearf.org/ce-doa24 #ARFCreative

September 17: Join us for an Insights Studio diving into virtual influencers, whether advertising can positively or negatively impact company value, and an exploration of employee avatars in virtual stores in the #metaverse. RSVP: bit.ly/ARF091724

#AI is having a profound impact on market research. Learn what opportunities, challenges and ethical considerations there are in integrating AI into your research function in this latest CultureConnect #podcast episode: ow.ly/fIm750TgTvE #LLMs #GenAI #marketresearch

Don’t miss your chance to attend the #ARFOgilvys! 🏆 Network and celebrate the year’s most impactful campaigns, featuring finalists like Dove, Chevrolet, Dunkin'​, Estée Lauder and Microsoft. Who will take home a trophy? Join us in NYC to find out! thearf.org/ce-doa24

Defining “premium” content is complex. Join our Town Hall on what premium content is & whether it’s the right construct for trying to assign values to media. Panelists will lead a discussion on the implications for advertisers & audiences alike. RSVP: bit.ly/ARF091824

Discover the secrets to crafting ads that resonate and convert at Creative Effectiveness 2024! Tune into our keynote session to be equipped with applicable tools to build ads that truly stand out: thearf.org/ce-doa24 #ARFCreative

Recently, experts from Meta & the Kellogg School shared steps to achieve better measurement. Attendees walked away with new practical approaches for understanding marketing impact. Missed it? Members can find it on our website: ow.ly/X2hA50TmXFO #marketinganalytics

When using #AI in market research, the process of "prompt engineering" has a potential pitfall. AI utilizes #personas where a confirmation bias can taint the results. Learn more in this MSI working paper: ow.ly/gCw050ThwuF #marketresearch #GenAI #marketingresearch #LLMs #ML

Join us in celebrating the ad campaigns that blend research and creativity on Sept. 26! Check out our list of finalists, access award-winning case studies, and RSVP to attend as we reveal who’s taking home the prestigious Grand Ogilvy Award: thearf.org/ce-doa24 #ARFOgilvys

You can't model observational data from #checkout scanners alone. It does not yield true price elasticities, according to this MSI working paper. Instead, #pricing experiments can help retailers adjust for cross-selling & #customerchurn: ow.ly/YHWL50ThMjB #research

Elevate your marketing expertise. Engage with industry leaders and scholars in exploring techniques and how different methods can be used for decision-driven #analytics. Attend MSI’s Immersion Workshop in person in NYC or via #livestream tomorrow, 1:30 ET: ow.ly/K0xY50Tn1Kr

If your #brand’s #socialmedia positioning is inconsistent with its actions, it erodes #consumer trust and #engagement but failure to communicate on important subjects can also be harmful, this MSI working paper finds: ow.ly/G5oi50Tn5W6 #socialmediamarketing #digitalstrategy

The #ARFOgilvys showcase the most innovative ads of the year. 🌟 With nominees featuring brilliant campaigns by Procter & Gamble, JPMorgan Chase, Shipt, Verizon, Visionworks & more, who will take home the prestigious Grand Ogilvy award? Find out in NYC! thearf.org/ce-doa24