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What language should be used in ads for Hispanic customers? And hat are the implications for the language used in ads for #Hispanic consumers? Two presentations from the recent #ARFAxS conference shed light on this issue: ow.ly/pjR450RvegT #advertising #adcreative #DEI
An “implied explosion” in advertisements can significantly enhance consumers' perceptions of a perfume's intensity and persistence, leading to higher purchase intentions, this #JournalofAdvertisingResearch study finds: ow.ly/tRjs50RvNZn #adcreative #advertisingresearch
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An image that tells a powerful story is vital for the success of a public service ad. Is a photograph or illustration better at motivating prosocial actions? Find out in this #JournalofAdvertisingResearch study: ow.ly/TZrp50RpgZ6 #PSA #advertising #adcreative #research
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Charities and nonprofits should pay attention to this #JournalofAdvertisingResearch study, which found an approach using positive appeals that can broaden the benefits for multiple recipients: ow.ly/T4ZF50RpcNC #nonprofit #charity #adcreative #advertisingresearch
Does brand activism—taking a stand on a social or political issue—influence attitudes and purchase intentions, and if so, how? Find out in this #JOurnalofAdvertisingResearch study: ow.ly/ny9X50RpgCV #brands #branding #brandactivism #adcreative #DEI #CSR #ESG
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