Excited to be part of the Digital Media Solutions family! Traverse + Digital Media Solutions

Who are the VCs that didn't go chasing startups at ridiculous valuations, and instead, patiently waited for their opportunities? Which ones are focused on #SaaS and #adtech? Those are the VCs I want to work with.

Excited about the launch of wellput.io. If you're a #brand with a unique value proposition and looking for an effective, brand-safe #acquisition #Growth channel or a #newsletter #publisher with great content, Wellput.io is here to support you.

We've been saying that for 30 years now! Perhaps it's the case that #native and #contextual are the only way to deliver relevance seamlessly while respecting #privacy?

#Programmatic killed the open web and it's long past time we killed programmatic #Advertising. It promised advertisers the ability to target 1:1 across the open web. #privacy laws and ad blockers made that obsolete. Simon Owens simonowens.substack.com/p/the-media-in…

I'm looking forward to attending the Marketing Briew Summit on May 11th in NY. If you're attending, let's connect there. marketingbrew.com/events/thebrie… via Marketing Brew ☕️

Check out the latest article in my newsletter: Surviving the Summer Doldrums linkedin.com/pulse/survivin… via LinkedIn

Check out the latest article in my newsletter: "Buy High, Sell Low"; how not to make money in newsletter sponsorships linkedin.com/pulse/buy-high… via LinkedIn

The Newsletter Sponsorship Insider grew by 474 subscribers today on beehiiv. Subscribe below 👇🏽 nsi.beehiiv.com/subscribe

4 sponsorship pricing models to consider: 1. Flat Fee: Predictable but hard to close deals. 2. CPM: Common but requires a 🦣 audience. 3. CPC: Aligned interest but relies on REAL engagement 🤖. 4. CPA: Lucrative but risky if conversions are low. Which one are you using?🤔

When pricing newsletter sponsorships, consider: 1. Audience engagement with ads. 2. How valuable is your audience? 3. How hard will you work for it? 4. Are you willing to take risks? Start with CPC or CPA to gain insights, then go after long-term partnerships with brands.

Let’s get real about newsletter sponsorship click-through rates! We see an average CTR of 0.2% (unique clicks ÷ total subscribers × 100). Not total clicks. Not clicks ÷ opens. Some folks inflate CTR with funny math. It misleads sponsors. Nobody wins. Be transparent. Be

Confessions of an Entrepreneur: Nighttime Craig vs. Daytime Craig: Who Will be Victorious? linkedin.com/pulse/nighttim… via LinkedIn