We’re not crying, you are. sweatandco.com/news-press/obs… #ClientWork @__observatory #Chipotle

CDC Social Campaign Aimed at Vaccine-Hesitant Multicultural Gen-Z, Millennials: bit.ly/3oYAuhk CDC Sensis #cdc #sensis #coronavirus #covid19 #COVID19Vaccine

Check out some of the social media work created as part of our CDC COVID-19 vaccine campaign, featured in ADWEEK: bit.ly/3yr63Uc

Never a dull moment just before the holidays. adage.com/article/market…

Looking for a last minute gift? This year, Cameo gave users the chance to give their loved ones a gift that combines tech, fashion and personalized celebrity messages: an ugly holiday sweater. ow.ly/cv5f50HhLbe

Ugly #holiday sweaters, personalized shout-outs from Gary Busey on #Cameo and the #CDC leverages #TikTok - all in this year's holiday hit roundup. ow.ly/ioO950HipIr CALLEN Giant Spoon Sensis

The CDC is employing a strategy that plays up one feeling the Generation Z and Millennial crowd hates most: FOMO, as in “fear of missing out.” prweek.com/article/173835…

Excited to share this piece I wrote for Ad Age on how to build brand outside of a campaign. Mike Lee was built for this approach. Using a wide variety of formats and platforms to create for the way people consume. adage.com/article/opinio…

A growing number of agencies are accommodating #petlovers and welcoming animals into the workplace. But, what if it's not all it's cracked up to be... adage.com/article/agenci…

We’re bringing you the top PR best practices from Jeff Sweat, Founder of Sweat + Co, on this week’s episode of Brand-Side. Learn how to get famous, what makes storytelling overused, and how to bake PR into advertising. Listen to the conversation here: hubs.li/Q01fFf660

"She then shared a list of agencies that, in her opinion, are getting their branding right: Fig, We Believers, Opinionated, Sweat + Co., Erich and Kallman and Convicts, whose mantra is “troublemakers for a better world.” bit.ly/3zaRzIQ 🖤 🖤 🖤

Small but mighty was the theme Ad Age's Small Agency of the Year Conference and Awards. Our own Jeff Sweat had the opportunity to speak about his #COVID19 experience and preparedness as an #agency owner.

It was a pleasure to come together and admire some of the best creative work that this industry has to offer. Cheers to another year of small agencies making a huge impact! And a special congratulations to team CALLEN! 👏 Ad Age #AdAgeSmallAgency

It is no secret that this year’s #FIFA World Cup Qatar 2022 has been blighted by controversies. Mojo Supermarket’s campaign targeting FIFA over Qatar’s treatment of migrant workers demanded our attention. Here's why it worked so well. sweatandco.com/news-press/sla…

After seven years, #RihannaReturns to the live music stage. And now, we can’t get enough. #SuperBowl2023 sweatandco.com/news-press/rih…

Before we jump from the topic of the #SuperBowl... We can't help but wonder... what if Super Bowl did stories, not just spectacles? Here are two don't's and a do, should you find yourself in a position to make your own #superbowlad -bit.ly/3kiPmYk

Earlier this month, we were able to attend #sxsw2023 with CALLEN for the panel Bijan Mustardson & the Future of NIL. Here are 5 key takeaways → bit.ly/3nBr2SI

Jeff Sweat Sweat + Co On Agencies Wasting Their Secret Weapon: The PR Person mediapost.com/publications/a…

We are fashionably late to the Instagram game. Follow Sweat + Co on IG for updates on client work, How To Be Famous content, and team member spotlights! 👓 instagram.com/sweatandcopr/

The #EffieUS winners of the restaurant category are official! Domino's Pizza & WorkInProgress win Gold for "Carryout Tips," Chipotle & @__observatory take home the Silver for "A Future Begins," and Jack in the Box & TBWA\Chiat\Day\LA take home a Bronze for "The Return of Mark Hamill: A Jedi Move"