How To Overcome the Fear of Writing on LinkedIn Without Investing in Therapy

The successful solo consultants I know are hyper-focused on one market at a time. They stand out from the crowd and cut through the noise with very specific, relatable content and messages. It doesn't mean they don't take other work when it comes along if they want it.

How to break through the noise on LinkedIn: Use 1-to-1 outreach to a specific prospect with a human crafted message that: > Lets them know you looked at their profile > You have a reason to talk > and it’s not about you, your product or your service. People will respond.

Hour-a-day LInkedIn prospecting process Visit profiles, engage, send invitations Respond to new connections Send nurturing messages Schedule calls Requires: List of perfect prospects Optimized LI profile Messaging framework What would you like to know more about?

Outreach strategy for new consultants: List 10 client problems related to your specialty. Review it with everyone who can provide opinions and advice. Include: • Your 1st degree LinkedIn connections • Their 1st connections • Strangers Ask questions and listen carefully.

4 LinkedIn outreach numbers to keep your eye on: • Connection acceptance rate • Connected-to-engaged ratio • Engage-to-call ratio • Call-to-opportunity ratio These numbers will tell you where you need to tweak your efforts to change your results.

Here’s my secret to writing a message that breaks through the LinkedIn noise: Let the reader know you’re not a robot. Say something about them a search engine can’t find. Say it in the first sentence. Let them know you know who they are. Human-to-human gets their attention.

A consultant recently asked me which is better for getting new clients: SEO or Networking SEO • Requires lots of content • Can take years • Sends traffic to your website Networking • Happens now • No content needed • Gets you conversations Networking. No contest.

Imposter Syndrome is common among consultants and other experts, but you don't have to live with it.

In 2022 I talked with 121 solo consultants who wish their sales pipelines were stronger. There is one change that would help them all. Focus on a single target market. The broader your audience, the more generic your content and messages You get lost in the noise.

I’ve spent 13 years helping consultants find new clients. Here’s the secret when you're just starting out: Talk to people. Network your face off. You’ll get the word out and test your ideas. It might seem scary but it's the fastest path to clients.

How to sell to clients in a downturn? Sales expert Keenan says use problem-centric selling • What problems is the downturn causing your ideal clients? • Which unique one can you help solve? • How is NOT solving worse than solving? Focus on the problem, not your solution.

LinkedIn has announced upcoming changes to its algo. This affects who sees your posts. • Personal stories go to your existing network only • Professional tips, trends and ideas go to new people. If you’re posting to build your following, forget the fluffy stuff

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5 tips for developing a value prop to set you apart from the others in the market. 1. Narrow your target market 3. Solve a problem 3. Understand what makes your service unique 4. Focus on benefits 5. Be clear, not clever These 5 things will make it easier to choose you.

I just hopped aboard the January Ship 30 for 30 cohort from Dickie Bush 🚢 and @nicolascole77! Join me and 500+ others to learn the fundamentals of digital writing, form lifelong friendships, and publish every day for 30 days. Check it out!👇🏼🚢 ship30for30.com