surensilva
@surensilva
VP of Product @BlastingNews
ID: 267857922
17-03-2011 17:38:16
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Ad Tech Troll The Trade Desk @AdobeAdCloud AppNexus MediaMath Google Marketing Platform Amobee Amazon Criteo AdRoll Verizon Media Beeswax I like how this is couched as a "tweak to auction dynamics". Makes is sound innocuous. Some would say that OpenRTB bid protocols is a micro-contract where the bid is attached to the auction_id. It's not like the bidder sets the auction_id on the bid response to "*".