Learn how Target Australia and its agency, OMD Australia, utilized Unified ID 2.0 to unlock the value of its first-party data, future-proof its campaigns for a cookie-less future, and grow its business by reaching new audiences with cost-efficiency. thetradedesk.com/us/target-aust…

.Ampersand's Dave Solomon breaks down the surging popularity of women's college basketball after South Carolina beat Caitlin Clark & Iowa in the national championship on The Current Report. Advertising demand skyrocketed as brands wanted to take part: bit.ly/3Jn3tF3

We worked closely with Andrex UK & @PHDWorldwide to develop an omnichannel strategy using Ocado's verified buyer data on our platform to achieve the brand’s sales targets. We achieved an impressive ROAS more than 5x better than expectations.

With cookies going away, connected TV (CTV) benefits advertisers as a logged-in, authenticated channel. Download our report to learn how you can add more value to your marketing spend by advertising next to the authenticated, quality content found on CTV: bit.ly/4aRinin

With Connected TV on The Trade Desk, you can connect your TV buys to every other part of your digital campaign, helping you see what’s working, what isn’t, and adjust your ad spend to achieve better results: bit.ly/3HR8i8H

For its latest campaign, Rossmann utilized our platform and prioritized spend on connected TV (CTV) — the best medium to reach its consumers — using audiences where first-party data was applied to drive sales. thetradedesk.com/us/resource-de…

“Retail data emerged as a crucial component of retailers’ advertising offerings by providing invaluable insights into consumer preferences across the open internet.” Our own Ellen Mulryan shares the opportunities retail data offers advertisers in Forbes. forbes.com/sites/garydren…

In this edition of The Current Report, Attain CEO Brian Mandelbaum shares how the company is harnessing commerce data from 7 million users to help marketers fully leverage being data-driven. Listen: bit.ly/49xMnPg

Our VP of Inventory Development, Will Doherty, shares why we believe floors should exist, but why they often represent an ask more than a hard data point in The Current: bit.ly/43Rdp2T