As head of marketing at Gusto I shifted us from "growth at all costs" to profitable growth. ARR grew 100x in 4 yrs while CAC <12 mos. Now every company is asked to do the same. I shared how we did it in a recent talk to Y Combinator & Sequoia Capital founders. Here's the summary:

Last week we held the largest CMO gathering ever at @Saastr. 80+ CMOs shared notes on growing their companies in the new macro environment. Here are 10 valuable lessons shared behind closed doors:

For those wanting to run a fun and productive offsite, I can 100% vouch for this playbook:

I'm looking for a Chief of Staff to be my thought partner in building Mutiny into an iconic company. You can apply here: boards.greenhouse.io/mutiny/jobs/41… Here's a little more detail:

Speed is really the main competitive advantage you can have.

I'm pumped to share we've acquired Intellipse, an AI marketing platform. 20 years ago, the internet shifted growth from offline to a trillion dollar online ecosystem. We believe AI will cause a similar platform change. Here's how we think AI impacts this next era for growth:

I'm looking for a Head of Product Marketing. This is a once-in-a-lifetime role to shape the future of marketing and create a new category. Role in a nutshell: Know the customer, know the product magic, connect the two. For the first 3 months, you’ll report directly to me.

Timing is everything. I ran a 100-person product team at Square and believe fintech was the best place to be in the last decade. When I decided to leave, I evaluated 20+ industries. To my surprise, I landed in martech. Here's why martech is about to have its "fintech moment":

I've already learned so much from Kevin, and I don't even get to work with him all that often!

Was really insightful hearing from all these leaders about what they expect marketing to deliver in 2023

Some of your customer segments may no longer have the purchasing authority they did last year. This thread shares how to quickly gather data to validate how your marketing needs to pivot in 2023. We're using this exact formula at Mutiny to pivot our GTM motion in 2023.

Brand doesn't come from ads – Don Draper lied. It's the culmination of all touchpoints your company has. Start with customers, then prospects, then strangers. Mutiny's strong brand was one of the reasons I decided to join. Jaleh Rezaei shares how she built it from day 1

Whew — just wrapped our quarterly offsite at Mutiny I'm physically exhausted I'm mentally drained But my cup is filled I can't imagine working without these. We are building some *insanely* cool stuff this year (with a team I am blown away by).

In the last 3 weeks it's become abundantly clear (to me) that content marketing will look a lot different with generative AI. But no one ~actually~ knows how this is going to play out. So rather than posture as an expert, I'd love to throw a few ideas ou…lnkd.in/g2NcwzQS

I've been asking marketing leaders what efficient growth means to them. Olivier L'Abbe gave a simple but powerful formula. Let's break down the three components: [ 1 ] Customer Acquisiton Costs – How much does it cost for sales and marketing to close a deal? Bl…lnkd.in/gdyP-DB4

90% of Product Marketing teams are tactical asset creators with no impact. Done right, PMM is a revenue-generating function—continuously unlocking new markets & growth. Why do so few deliver on the strategic promise of PMM? Here's the #1 reason PMM fails and how to avoid it:

if you aren't building for your customers, what are you doing? this kind of reaction is what i live for!

In-person events are a great place to capture insights from your customers, prospects, and partners. I share how we do it at Mutiny on Marketing Powerups!

🎙️ NEW EPISODE: "I don't think in this environment you can think more than 90-100 days in the future because it's gonna be a totally different conversation." Today on the Animalz Podcast, Stewart Hillhouse shares his framework for AI-enabled content teams of tomorrow. 🧵1/4

The challenges in content and software have never been more similar. - great writers and great engineers are 100x’ers. Bad ones are .1x’ers. - skill is a function of fundamentally better ideas, taste and coordination. - context engineering is what separates good from great AI