The Key benefit of performance max campaigns: One campaign appears on search, YouTube, display, shopping, app etc. It can do this because you give it assets like headlines, images, videos, etc and it uses those to create an ad suited to whatever space it is trying to fill.

Every brand should be running Google ads Harder to get set up But once you do it's more stable than a lot of other ad platforms Low risk of getting banned too START GOOGLE ADS

Google Ads tip: If your CPC is going down significantly, it's not a good sign. I get it... the first reaction is 'Cool, I pay less and get more clicks' But it's kinda suspicious for Google to charge less for the same quality of traffic you were getting before.

Shopping ads are a great way to prevent unwanted clicks Users have opportunity to see - price - product - brand name BEFORE clicking. Opportunity to drive high quality traffic to your site that actually CONVERTS.

Getting confused over countless google recommendations? Sometimes the best thing is to NOT change anything when results are going well. Calm down and dont get emotional over an alert.

What causes your CPC, cost per click to suddenly rise? - changes to the account - auto applied recommendations - new competitors - seasonal demand If I didn't make any new changes to the account I'd wait a while to make informed decisions based on sufficient data.

Data usually gets better after 4-6 weeks. Sometimes longer to get a good ROAS. Best results are usually from several months of consistent ads and testing for the ad algorithm to build to more data, which is the lifeblood of PPC. Good accounts have run for months or years.

You “get lucky” after 6 months of hard work.

Best practice is to always have conversion tracking implemented before launching any Google Ads campaigns. Conversion = track users that actually buy/sign up. Create your conversion tracking pixel in Google Ads + Google Tag Manager account if you don't already have one.

The secret to 10x-ing your business is to stop trying to 10x your business. Focus on 10x-ing customer results instead. Watch what happens.

History lesson about PPC civil war: There were PPC platforms before Google Ads. What made Google dominate? All the others were operating on a simple principle: He who spends more wins. Google introduced 'relevance' He who has the most relevant Ads

Is it possible to copy an entire Google Ads account to another account? If so what's the best way to do so? You can use Google Ads Editors to copy campaigns from one ad account to another. This has done wonders for me and my clients at several times.

Harsh truth lads: Nobody likes ads. And they despise boring ads. Don’t bombard your audience with information they don’t care about. Make your ads entertaining. The less you try to sell, the more you sell.

Google Ads, done right, means no need for hard selling.

how did I become GREAT at Google Ads? I did it all day, every day, for years pretty much impossible to fail if you do that

If scaling Google Ads kills your margins every time, you're scaling from the wrong source. Costs spike faster than revenue. Best audiences get exhausted quickly. You don't scale Google by squeezing harder on one audience. You scale by widening the funnel. Let me explain:

Not trying to be one of those dickheads, but starting work at 5.30am every day has changed my life.

You can just go on MIT Opencourseware & study any course you're interested in, download all the course materials & watch all the lectures on their youtube page.