First rule of branding: your brand is not what you want it to be. It's what your audience decides that you are. A lot of big name companies seem to be forgetting this. Ticking off your audience is never a good idea.

7 Reasons Why Free Business Advice May Not Be the Best Business Advice open.substack.com/pub/stcgangela…

Does anyone know of a "Sports Med Guy" who specializes in hypermobility and EDS in the Jacksonville (maybe Mayo) or Tampa area? ID doc not a fan of rheumatology for EDS and small fiber neuropathy testing.

Ah, September! Cooler days. Longer nights. And the start of hellish marketing season known as holiday retention campaigns. 10 Ways to Rock Your Holiday Retention Campaigns open.substack.com/pub/stcgangela…

How Do You Brand a Fish? open.substack.com/pub/stcgangela…

My latest article on Substack. Politics, Religion and, Your Small Business open.substack.com/pub/stcgangela…

I have multiple food allergies. I have MCAS. I'm thinking of maybe starting a little coaching gig to help people transition into the allergy-free life. I wonder if anyone would be interested in that?

Does the NFL have any clue who makes up their target audience? Or do they just not care?

This is horrifying.

98-year-old doctor who doesn't take any meds....WOW.

How ChatGPT Became My Shoe Shopping Wingman open.substack.com/pub/rockingthe…

There's a marketing lesson in here somewhere...

There's a reason why free business advice isn't always the best business advice (actually, there are 7 reasons 😉) stcgllc.com/7-reasons-why-…

I just published 7 Reasons Why Free Business Advice May Not Be the Best Business Advice — STCG LLC medium.com/p/7-reasons-wh…

I just launched a new Substack! open.substack.com/pub/stcgllc/p/…

Attribution theater - When your marketing department shows you metrics that look impressive but those metrics aren’t used to make any strategic decisions.

My latest on Substack on why marketing is one of the few corporate disciplines where anyone can claim they are an "expert." open.substack.com/pub/stcgllc/p/…

My latest Substack. Is your marketing department lying with statistics? open.substack.com/pub/stcgllc/p/…

How your team is functioning can be an indicator of how well your entire marketing department works. In today’s article, I discuss my theory of team building using the Seven Dwarfs as a model. open.substack.com/pub/stcgllc/p/…