Social media tip: show your face! It helps build stronger relationships and trust with your community!

Business Throwback Thursday to 2013 ;)

Some of the best ideas come to me when I am running. I think it’s a combination of clearing my mind, getting my blood pumping, and doing something somewhat automatic.

I find that a lot of great ideas come to me while I am consuming other content. This might be podcasts, videos, blogs, or something else. Listening and learning fires up something in my brain and leads me to come up with my own ideas for content.

Is your goal to post content? No. For most businesses creating and posting content is one part of a bigger goal. So how do you identify those goals and make sure you are moving closer towards them? #socialmediamarketing #socialmediastrategist #womeninbusiness #digitalmarketing

Check-in: how are you doing?

Do you have a crisis management strategy? Up until a couple of months ago, this is probably not something you had considered.⁣ ⁣ #networking #engagement #learning #expertise #personalbrand #behindthescenes #unfiltered #socialdistancing #selfisolation

When it comes to the coronavirus pandemic, you can’t keep on posting as if everything were normal. #socialmediamarketing #womeninbusiness #digitalmarketing #contentmarketing #personalbrand #networking #behindthescenes #unfiltered #socialdistancing #selfisolation #coronavirus

Virtual coffee chat n. a friendly, casual video call where 2 (or more) people get to know each other and their work better. Most common reasons for virtual coffee chats: - Geography - Relationships building - Physical distancing #socialmediamarketing #socialmediastrategist

Here’s what NOT to do: send a connection request and immediately request a coffee chat. It’s incredibly awkward and you likely will not get a positive response. The receiver will be thinking “who is this person and what’s in it for me?”

Once you’ve built some familiarity and some back and forth, you’ve gained some goodwill and you can make your coffee chat request. To do that, send them a DM on the platform you’ve already been connecting on. Say something like… #socialmediamarketing #socialmediastrategist

Let’s be clear here. The point of the coffee chat is not to sell or to ask for favours. If that’s your intention, don’t follow the process I’ve outlined here (you’d want to be upfront about that before you set up the call). #socialmediamarketing #socialmediastrategist

Are you on tiktok?

Are you posting boring content? ⁣ ⁣ Businesses of all kinds hire me to work with them on creative effective social media marketing strategies #socialmediamarketing #socialmediastrategist #womeninbusiness #digitalmarketing #contentmarketing #personalbrand #relationshipmarketing

Who's joining today?

How do I get in front of the right people? This is one of the most common questions business owners ask me. I don’t have a magical answer. If I did, I’d be the richest marketer (and maybe even person) in the world.

It might seem obvious that if you want to get in front of the “right people”, you’d need to know WHO the “people” are.

Don’t create content just for the sake of it. Create content that is so fantastic that your audience WANTS to share it with their network. They WANT to try it out. And when they do, they see a result.

Attract 10,000 followers overnight! No one with any real marketing experience has ever said this. (Non-facetiously).

So excited because we just installed our TUSHY Bidet 💩