shenan
@shenan
Wife, Mother, Entrepreneur and Global Chief Media at GM. “Advertising, when done well, is a service to the consumer.” Me (views are my own)
ID: 13029192
04-02-2008 01:40:12
5,5K Tweet
2,2K Followers
748 Following
So excited to be in the house when my good friend, Shenan Reed, rocked her broadway debut. She sang, she danced and she dropped knowledge on the audience about how L'Oréal USA saw a 6 to 1 return on ad spend targeted to new users on Youtube. That’s why she runs Media for L’Oreal
Thanks YouTube Advertisers for the opportunity to share these great results with my peers.
#lifegoals Allan Thygesen
It is a beautiful day at the beach in Squan May is skin cancer awareness month; please be #SaferUndertheSun & wear good sunscreen, avoid the sun between during high UV hours & get checked regularly by a dermatologist Dave Curren Justin Godynick NBC10 Jim Murdoch James Gregorio @DSM
Thank you The New York Times John Koblin and Tiffany Hsu for the quote. Always an honor to be quoted by NYT. It was a busy week for our industry but love that we are all focusing on creating great consumer ad experiences. nytimes.com/2022/05/20/bus…
It was a great time to share this story , thank you YouTube Advertisers for the opportunity and shout out to IT Cosmetics and Eric R. for the look!
Thanks YouTube Advertisers for the shout out.
Every once in a while I say something that I think, “I should write that down”! Thanks The Trade Desk for capturing this and having me on your podcast! linkedin.com/posts/the-trad…
Umm is anyone concerned that there are #spottedlanternfly in #manhattan? It beautiful but really bad for the trees. NYC Mayor's Office NYC Parks any on this in Manhattan West
We want to congratulate the winners of the #IAB Service of Excellence Awards (announced at #ALM2023): @prnaylor, Scott Reed, Deva Bronson, Allyson Dietz, Jana Friedman, Anne Frisbie, Tom Fochetta, shenan, Mike Reidy, Crystal Skelton, cary tilds, Brad Weltman. bit.ly/3Y0zNTq
“You have to balance reach, effectiveness and frequency (when planning your media investments). If you pull out excess (wasted) frequency you can reinvest the savings in more targeted reach.” Marc Pritchard, Chief Brand (and Media Planning) Officer, Procter & Gamble #ANAMedia