shenan (@shenan) 's Twitter Profile
shenan

@shenan

Wife, Mother, Entrepreneur and Global Chief Media at GM. “Advertising, when done well, is a service to the consumer.” Me (views are my own)

ID: 13029192

calendar_today04-02-2008 01:40:12

5,5K Tweet

2,2K Followers

748 Following

Lou Paskalis 🇺🇦🇺🇸🇮🇱 (@loupas) 's Twitter Profile Photo

So excited to be in the house when my good friend, Shenan Reed, rocked her broadway debut. She sang, she danced and she dropped knowledge on the audience about how L'Oréal USA saw a 6 to 1 return on ad spend targeted to new users on Youtube. That’s why she runs Media for L’Oreal

So excited to be in the house when my good friend, Shenan Reed, rocked her broadway debut. She sang, she danced and she dropped knowledge on the audience about how <a href="/LOrealUSA/">L'Oréal USA</a> saw a 6 to 1 return on ad spend targeted to new users on Youtube. That’s why she runs Media for L’Oreal
Hugh Welsh (@hughcwelsh) 's Twitter Profile Photo

It is a beautiful day at the beach in Squan May is skin cancer awareness month; please be #SaferUndertheSun & wear good sunscreen, avoid the sun between during high UV hours & get checked regularly by a dermatologist Dave Curren Justin Godynick NBC10 Jim Murdoch James Gregorio @DSM

It is a beautiful day at the beach in Squan May is skin cancer awareness month; please be #SaferUndertheSun &amp; wear good sunscreen, avoid the sun between during high UV hours &amp; get checked regularly by a dermatologist <a href="/DaveCurren/">Dave Curren</a> <a href="/JGodynick/">Justin Godynick NBC10</a> <a href="/ReporterJim/">Jim Murdoch</a> <a href="/JamesGWeather/">James Gregorio</a> @DSM
shenan (@shenan) 's Twitter Profile Photo

Thank you The New York Times John Koblin and Tiffany Hsu for the quote. Always an honor to be quoted by NYT. It was a busy week for our industry but love that we are all focusing on creating great consumer ad experiences. nytimes.com/2022/05/20/bus…

shenan (@shenan) 's Twitter Profile Photo

#Blushing 212NYC for the celebrity shout out! I can't wait for this amazing event in October and for us all to come back together as an industry and celebrate some great leaders!

#Blushing <a href="/TwoOneTwoNYC/">212NYC</a> for the celebrity shout out!  I can't wait for this amazing event in October and for us all to come back together as an industry and celebrate some great leaders!
shenan (@shenan) 's Twitter Profile Photo

Every once in a while I say something that I think, “I should write that down”! Thanks ⁦The Trade Desk⁩ for capturing this and having me on your podcast! linkedin.com/posts/the-trad…

shenan (@shenan) 's Twitter Profile Photo

Am I the last to learn there is a “wheels down” emoji. 🛬 #wheelsdown #traveler Delta thanks for the fast and easy flight to MSP!

IAB (@iab) 's Twitter Profile Photo

We want to congratulate the winners of the #IAB Service of Excellence Awards (announced at #ALM2023): @prnaylor, Scott Reed, Deva Bronson, Allyson Dietz, Jana Friedman, Anne Frisbie, Tom Fochetta, shenan, Mike Reidy, Crystal Skelton, cary tilds, Brad Weltman. bit.ly/3Y0zNTq

We want to congratulate the winners of the #IAB Service of Excellence Awards (announced at #ALM2023): @prnaylor, Scott Reed, <a href="/digitaldeva/">Deva Bronson</a>, Allyson Dietz, Jana Friedman, Anne Frisbie, Tom Fochetta, <a href="/shenan/">shenan</a>, Mike Reidy, <a href="/CrystalNSkelton/">Crystal Skelton</a>, <a href="/ctilds/">cary tilds</a>, <a href="/Weltmanb/">Brad Weltman</a>. bit.ly/3Y0zNTq
Lou Paskalis 🇺🇦🇺🇸🇮🇱 (@loupas) 's Twitter Profile Photo

“You have to balance reach, effectiveness and frequency (when planning your media investments). If you pull out excess (wasted) frequency you can reinvest the savings in more targeted reach.” Marc Pritchard, Chief Brand (and Media Planning) Officer, Procter & Gamble #ANAMedia

“You have to balance reach, effectiveness and frequency (when planning your media investments). If you pull out excess (wasted) frequency you can reinvest the savings in more targeted reach.” Marc Pritchard, Chief Brand (and Media Planning) Officer, <a href="/ProcterGamble/">Procter & Gamble</a> #ANAMedia