Meshach Rojas (@shackyaks) 's Twitter Profile
Meshach Rojas

@shackyaks

Video and Strategy Specialist
Director of Social Media
instagram.com/about.this.much

ID: 39291812

linkhttps://meshachrojas.com/ calendar_today11-05-2009 17:09:21

177 Tweet

70 Followers

86 Following

Paddy Galloway (@paddyg96) 's Twitter Profile Photo

This YouTube video with a client got 18 million views. So f**k it… I’m gonna break down the entire strategy behind it. This will be the most useful thing you read about youtube this week:

This YouTube video with a client got 18 million views.

So f**k it… I’m gonna break down the entire strategy behind it.

This will be the most useful thing you read about youtube this week:
Meshach Rojas (@shackyaks) 's Twitter Profile Photo

HOW NOT to use your social media. 😅 Adobe sould have owned it. A genuine apology or open dialogue post would’ve gone a long way. Could have listened and addressed concerns—whether it’s about pricing, service, or trust. But nope, they want to pretend it didn't happen lol

Meshach Rojas (@shackyaks) 's Twitter Profile Photo

What changes when social scales past one person: Systems become more important than ideas. Most teams don’t plan for that shift and burn out trying to be “unique.”

Meshach Rojas (@shackyaks) 's Twitter Profile Photo

Something I learned building my own social funnel: Content isn’t the bottleneck. The real constraint was the handoff to email. Once I fixed that, conversion stopped being the issue.

Meshach Rojas (@shackyaks) 's Twitter Profile Photo

Most social strategies break after the post goes live. The part I underestimated was deeply reviewing what already performed well. That’s what actually determines whether social turns into leverage.

Meshach Rojas (@shackyaks) 's Twitter Profile Photo

Early on, I optimized social for a polished, branded look. Later, I realized the better goal was speed and iteration. Everything got simpler after that.

Meshach Rojas (@shackyaks) 's Twitter Profile Photo

One tradeoff I made building my own social system: I chose strategy and planning over volume. It slowed growth short-term, but made everything more cohesive.

Meshach Rojas (@shackyaks) 's Twitter Profile Photo

Not everything that performs is worth repeating. I learned that after multiple posts hit millions of views. Now I filter ideas through systems and messaging, not raw metrics. Likes don’t matter much if clickthrough is low.

Meshach Rojas (@shackyaks) 's Twitter Profile Photo

Engagement isn’t about comments. It’s about trust. That’s what turns an audience into a community. Some of the most loyal people never comment or share.

Meshach Rojas (@shackyaks) 's Twitter Profile Photo

One mistake I made early on: Treating engagement as feedback instead of aligning content to a goal. That changed how I design content.

Meshach Rojas (@shackyaks) 's Twitter Profile Photo

The hardest part of leading social isn’t content. It’s setting direction and purpose. That’s where most teams quietly struggle.

Meshach Rojas (@shackyaks) 's Twitter Profile Photo

Building my own social system taught me this: Alignment with long-term goals matters more than a content schedule. I wish I’d learned that earlier.

Meshach Rojas (@shackyaks) 's Twitter Profile Photo

If I had to start over building an organic social engine, I’d spend more time on evergreen content inside a system and less time trying to make everything feel unique.

Meshach Rojas (@shackyaks) 's Twitter Profile Photo

Most social funnels don’t fail at content. They fail at the handoff. Once I fixed where traffic went after the post, conversion stopped being the bottleneck.

Meshach Rojas (@shackyaks) 's Twitter Profile Photo

Really insightful. We are often told to stay away from "vanity metrics", but in the beginning, that might be exactly what you should focus on until your brand finds it's voice.

Bob Wachter (@bob_wachter) 's Twitter Profile Photo

I've used em-dashes my whole life — they add rhythm and grace to writing. But now they're an AI tell. Can we get a grandfather clause for those of us who were fluent in em-dashes before ChatGPT launched in November 2022?