There was a bug in Google Analytics 4, where conversion events were not being recorded correctly. The bug occurred between Aug 22 and Aug 25, and has now been fixed & resolved. Hopefully GA4 will reprocess the conversion data from those dates. ads.google.com/status/publish…

Google Analytics has finally put a date on the loss of historical data: For free customers, you will stop collecting data in Universal Analytics as of July 1, 2023. But you will still have access to view and export all previous data until July 1, 2024: support.google.com/analytics/answ…

Udemy has agreed to pay $4,000,000 to settle a case alleging it advertised fake discounts for its courses. Remember: using fake reference prices to run sales is illegal under the FTC Act and California's laws. 1/

Seeing discrepancies between Universal Analytics and Google Analytics 4? Take action by learning about the 8 most common sources of conversion discrepancies in Google Analytics and Google Ads → goo.gle/3JreyFo

RIP to the Attribution Models in GA4. Google has rolled out the change, where new property/accounts can only access last click and data-driven attribution.

Own your web analytics pipeline for €0.02 per day: Snowplow, Terraform, dbt, BigQuery and Docker | Beyond Measure dumky.net/posts/own-your…

The top seven limitations of the #GA4 Measurement Protocol that you must be aware of before you use it.... 1) The measurement protocol is not a substitute for automatic data collection that you get via gtag.js, Google Tag Manager and/or Google Analytics for Firebase SDK. The

A few people DMed me their SQL queries for recreating the GA4 conversions path report in BigQuery. All of them so far have been using the wrong dimensions/scopes. Even more technical users are struggling as well with traffic sources. Here is an example that was sent:

New Audience integration between GA4 and Google Ad Manager appeared in the GA4 demo account. This publisher feature used to only be available in paid UA360, so it would be an exciting addition to the standard(free) version.

I noticed many people is not aware of this ... Did you know that you can individually force the debug library version load for any Google library directly from Analytics Debugger chrome extension, and get the usual console debug some of you may be used to ? :) #happydebugging

I am shocked. Shocked! to discover misaligned incentives between the Google Search Quality and Ad teams 😉

First-party data is increasingly important for marketers to optimize & measure campaign performance, but incorporating it can be cumbersome. Today, we’re launching Google Ads Data Manager to help businesses manage & use their 1P data, regardless of where it’s stored. 1/3

@vinthanedar ConvertKit (archive) Think about who Spotify has to pay when someone streams a song. Now think about who they have to pay when someone streams a podcast. the answers are: 1) a ton of people 2) no one That's why Spotify has invested an insane amount in podcasts the last few years.

Learning Mandarin out of spite? You're not alone. We’ve seen a ~216% growth in new Chinese (Mandarin) learners in the US compared to this time last year.

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