Bootstrapped e-commerce founders, don't sleep on cost caps. 🛠️ They can help ensure you're profitable from Day 1. 💰 For brands under $10M revenue, profitable growth is the North Star. 🌟 Both Meta & Pinterest offer cost caps. You're not running with endless VC money.

% of ad spend? That’s outdated. It pushes agencies to spend more, not drive real results. Tubescience nailed it with performance-based, and they’re crushing it! 👏 I've made the switch too—working with Pinterest ads. 😳 My model? % of contribution margin, or tied to revenue.

Did you know Facebook Canada’s 2023 revenue was bigger than Pinterest’s worldwide revenue? 😬 But here’s the kicker: Pinterest just hit 500M monthly active users, with ~$6 in ad spend per user. Facebook Canada? 32M users, and nearly $100 spent per user. In the US, it’s even

The country with one of the lowest obesity rates and highest life expectancy is Japan. 4-5% of their population is classified as obese while Western Nations can exceed 30-40%. Here are 10 crucial reasons why Japan is one of the healthiest countries in the world:

It's beneficial to know your customer's: - Problems - Pain points - Jobs to be done It's essential to know how your customer: - Feels about their problem. - Views their problem. - Wants to solve their problem.

Most health problems disappear when you: • Get sunlight • Hydrate often • Eat whole foods • Sleep 8 hours a night • Strength train 4x a week • Walk 10,000 steps a day • Nurture meaningful relationships Nail these 7 basic principles, and everything else falls into place.

❌ You're not selling supplements... ✅ You're selling insurance on future health issues. ❌ You're not selling makeup... ✅ You're selling confidence & security in a bottle. ❌ You're not selling chocolate... ✅ You're selling recognition & comfort…1 bite at a time.

One of my most recent mistakes has been optimizing Pinterest ads, like if I’m running them as Meta Ads. I’ve been listening to many marketers who primarily do Facebook ads and thought that if I applied the same strategies on Pinterest, I would get similar results. Pinterest is

Why I believe in brands, Shopify, and ecom, in one chart: Q2'20, during the height of lockdowns, ecom shot up to 16.4% of all commerce. Q2'22, it fell all the way down to 14.2. But Q2 2024 is back to 16%. This quarter will match covid highs. Q4 will beat them WE ARE SO BACK

As other platforms get saturated and it gets more expensive to acquire customers in Meta, if you wish to explore a new platform beside Tik Tok, I suggest you take a deep look at who your customer is and where they are hanging out. Then compare that with each platform. If you

My Q4 goal is to speak directly with my clients' customers and understand how they interact with Pinterest.

"We don't have Wi-Fi, have a conversation between you guys"

Want to avoid political brain rot posts the next 30 days? Want your q4 to be STACKED?!?!? Just engage with this tweet: Ecom, ads, ecommerce, meta, advertising, Amazon, Shopify, agencies, creative, ROAS, meta

Knowing your customer is the best weapon in a saturated market.