W2O Founder & CEO and Syracuse University alumnus, WeissWord, celebrates the career of Maria Russell, NewhousePR Professor and Co-Director of @SocCommSU.

Here at the first Syracuse PRSSA event of the semester featuring Sophie Cikovsky & Nicole Tackley of Infinite Global! #SUPRSSA

A lot of the client roster for Infinite Global US includes law firms. It is so interesting to learn more about PR in this industry! #SUPRSSA

Both Sophie and Nicole discussed the importance of staying up to date with industry news - something that is emphasized in our NewhousePR classes as well! #SUPRSSA

“Leverage the connections that you have to help find new industries and opportunities.” Great advice as I start my post-grad job search! #SUPRSSA

DanceWorks, the SU student-only dance troupe, put their original choreography on display this past weekend with their performance of "DanceWorks: Live from New York". Story by Molly Gibbs newsh.se/2vSm1L1

Student-run PR and advertising firms, Hill Communications and TNH Agency, have been forced to work remotely for the rest of the semester, but this has not stopped them from coming up with new and innovative ways to service their clients. #TeamNewhouse newhouse.syr.edu/news-events/ne…

Looking forward to hearing Carol Cunninghman, VP of Consumer Insights & Business Stratey at BET, talk today for a virtual #NewhouseSpeaks event!

Carol is discussing a 2018 study that she did about the opinions of Gen Z & millennials and how the findings could be used to revamp the BET brand. It was able to help determine “what’s hot, what’s next and what matters.” #NewhouseSpeaks

Carol and her team's findings showed that it is important to consider how their content is being streamed. Due to the findings, creatives altered their content to fit more popular, and at times more mobile, platforms.

The study also showed that BET should create more "snackable content" for the 14-36 age range. These users were more interested in short but engaging content that they could view quickly.

Carol talks about the importance of finding a way to make each of BET's platforms unique - they shouldn't be carbon copies of each other, but should compliment one another! It is interesting to compare the similarities and differences between BET TV, streaming and digital!

"We want to hear as much about what you love as about what you hate" explains Carol in regards to shaping a social media strategy.

Thank you so much to Carol Cunningham speaking with NewhousePR via #zoom tonight and for sharing her insights about Gen Z and Millennial social media trends! #NewhouseSpeaks

It is so surreal to be in my last NewhousePR class right now. I am so grateful for all the opportunities I had over the past 4 years & I will forever bleed orange🧡🍊

Congratulations on your retirement, Professor Michael Meath ! Thank you for being such an incredible professor, advisor and mentor these past 4 years. Wishing you all the best!

Proud of to be a Newhouse & Hill Communications alum!🍊 #GoOrange newhouse.syr.edu/news/riva-gold…

A moment 20 years in the making: W2O is becoming Real Chemistry, a global health innovation company designed to improve outcomes and get the right treatments to the right people at the right time.

Riva Goldberg, previous Hill Communications firm director, now works as an Account Executive at W2O Group. Learn more about her experience and advice for current students! #newhousepr Riva Goldberg #publicrelations Hill Communications

So great seeing you Dr. Gina Luttrell!! 🧡