HAPPENING NOW: Krista Johnson, Newhouse School adjunct professor and Pinckney Hugo Group account supervisor, speaks on her experience in PR and marketing.

According to Johnson, “data is starting to become a huge part of marketing and PR - especially clients.” Using numbers to back creative efforts will deliver the results your clients want to see.

Johnson says that the number of interactions are more important than the number of followers - after all, in this day and age, the industry is ridden with follow-bots.

The industry is trending towards influencer marketing, as Johnson reports they “offer easy-to-track campaigns that can be allocated to a specific source."

Johnson’s advice for NewhousePR students: Take every opportunity to reach out to professionals, network with each other and use all you’ve learned to talk up your experience to those that aren’t familiar.

Hey students! Join Newhouse School this Friday and get career insights and advice from members of the Newhouse 44, an alumni networking and mentorship group #NewhouseNetwork newhouse.syr.edu/news-events/ev…

Student-run PR and advertising firms, Hill Communications and TNH Agency, have been forced to work remotely for the rest of the semester, but this has not stopped them from coming up with new and innovative ways to service their clients. #TeamNewhouse newhouse.syr.edu/news-events/ne…

Hill Communications stands in solidarity with the Black Rights Matter movement. Please click on the link below for a comprehensive list of resources including donation links, petitions and ways to get involved. blacklivesmatters.carrd.co

The tragic events of this week have reminded of the importance of prioritizing mental health. Please remember to check in on your friends and family and to take care of yourself. E-Board is here to help you in any way we can.

Join us tonight @ 7 pm for our final speaker event of the semester! We are so excited to hear from, Joanne Dwyer, VP of CSR, and Sustainability! Zoom link is in our bio

Thank you to all our accounts for another great semester! Our students worked with a variety of clients including NewhousePR, 44 New Voices, Syracuse University Lerner Center, GreenHill, and Acropolis Realty. We are excited to announce all will be utilizing our services again next year.

Check out the The Daily Orange article featuring our joint campaign with TNH Agency and Real Chemistry, #GetShotDoneSU! We could not be prouder of our Newhouse community for taking proactive steps to encourage students to get vaccinated. wwwa.dailyorange.com/2021/03/get-sh…

Registration is now open for ICON 2021 in Orlando, Florida. Sign up now and take advantage of Super Saver Rates! Limited Capacity — Reserve your space today. bit.ly/3tKoFdJ #PRSAICON2021

Senior Sean Dorcellus will host this important discussion about the COVID vaccine featuring Onondaga County Commissioner of Health Indu Gupta, Syracuse Men’s Basketball's Allen Griffin & Real Chemistry's Annika. More: newhouse.syr.edu/event/2021-may… Hill Communications TNH Agency

Hill Communications is so proud to announce our newest member of the E-Board! Ryan Garret will be joining us this year as the Director of Graphic Design! We are so excited for Ryan and can’t wait to see where he takes his new role! #hillcomm #eboard