Recently, the brand experts at Right Hat took on our toughest challenge — rebranding our own firm. We’re sharing our experience and the most important lessons we learned with you: ow.ly/l8j550OC2Xg #creativeagency #designagency #brandingagency #rebrand #brandstrategy

When longtime client Akin launched its new brand, they asked us to roll out the visual identity across a full suite of marketing and sales tools to be used throughout the firm: ow.ly/x0FE50OV4aw #legalmarketing #lawfirmmarketing #branding #brandingagency #brandidentity

This summer, everyone is seeing pink. That’s right, we’re talking Barbie. The chatter, the blogs, the merch & the memes all add up to a level of brand awareness & heat that any marketer would envy. ow.ly/9Wpb50PnSb2 #barbie #brandawareness #brandstrategy #campaignstrategy

Costs are rising and budgets are shrinking; that means doing more with less, and we’re here to help. Here are the key areas we’ve identified as valuable investments for 2024: ow.ly/2lQA50PwNPv #legalmarketing #brandstrategy #websitestrategy #marketingbudget

Reimagined by Right Hat, the new University of Michigan Health System learning management system features a sleeker, more functional interface, an overall look-and-feel refresh, and the ability to easily organize and search for content: ow.ly/ZWAu50PAvSY

Throughout our two decades of experience, we’ve seen the good, the bad and the ugly of the website process — including a dozen of the most common ways organizations torpedo their own sites: ow.ly/n0kQ50PW3xx #webdesign #webstrategy #websiteredesign #websiterefresh

Akin asked us to create a people-focused recruiting video that would let its lawyers tell the firm’s story through their own experiences. See what we created: ow.ly/NHkF50Q1czB

The lawyers of BakerHostetler are known for looking ahead — focusing on the issues and opportunities that affect clients as whole enterprises, now and in the future. In designing the firm’s new positioning strategy and website, we did the same: ow.ly/mEee50QipqO

“We don’t want it to look like a law firm site,” the Maschoff Brennan team said about their new website. Instead, the firm asked us to take inspiration from its main target audiences: busy, informal tech companies and entrepreneurs: ow.ly/zGUy50Ql6I5

It's here! Our 2024 Top of Mind Survey: What Legal Buyers Care About Now full report is available now: topofmind2024.com #legalmarketing #lawfirmmarketing #legalbuyerinsight #topofmind

Am Law 100 firm Winston & Strawn LLP wanted a modern website that would focus on the visitor experience and portray its warm, friendly culture: righthat.com/work/winston-s… #legalmarketing #lawfirmmarketing #webdesign #webstrategy

Buyers want proof of industry expertise, & the most powerful way to prove yourself is by providing consistent, high-level, value-added content about an industry: righthat.com/insights/indus… #lawfirmmarketing #legalmarketing #legalbuyerinsight #industryexpertise #contentstrategy

Five years after the merger between U.S.-based Bryan Cave and UK-based Leighton Paisner, the combined law firm was thriving, but its website was a different story: righthat.com/work/bclp/ #legalmarketing #lawfirmmarketing #webdesign #webstrategy

At Right Hat, we often work with clients to create “snackable” content that alters how buyers see your firm. Here’s how you can apply snackability principles to your content: righthat.com/insights/unwra… #contentstrategy #legalbuyerinsight #legalmarketing #lawfirmmarketing

Sometimes a brand needs to be refreshed, not replaced. New brand style & content guidelines will help Williams Mullen keep its message staring and consistent in its next iteration: righthat.com/work/williams-… #legalmarketing #lawfirmmarketing #brandstrategy #brandrefresh #webdesign

When your client is a creative artist, visuals are paramount. To promote photography powerhouse Gittings Global's “Elevating Confidence” campaign, we created a digital toolkit that puts the visual experience front and center: righthat.com/work/gittings-…

Customized experiences have transformed consumer marketing, and professional services marketing won’t be far behind. Here are some ideas to help you take customization further: righthat.com/insights/just-… #TOMtips #legalbuyerinsight #legalmarketing #lawfirmmarketing

American University’s fundraising campaign exceeded its goal of raising over $500 million, the largest campaign in the university’s history. They asked us to refresh our original web design to showcase this achievement: bit.ly/3YjV2mu #webdesign #higheredmarketing

Our annual list of budget priorities for next year, informed by learnings from our clients and an industry-wide survey, is here to help you make your wish list for next year — and avoid a bad case of the “if onlies” come summer: righthat.com/insights/top-6…

After our successful collaboration with Bracewell to refresh its homepage, the firm asked us to help re-platform its entire website: righthat.com/work/bracewell/ #legalmarketing #lawfirmmarketing #webstategy #webdesign