
Rachel Arthur
@rachel_arthur
Changemaker, strategist, systems thinker. Sustainable fashion with @UNEP. Co-founder #FashMash. Award-winning business journalist. TEDx speaker.
ID: 20591232
http://www.fashmash.co.uk 11-02-2009 13:58:14
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THIS. 22p fashion. In what world is this ok? We have a whole section dedicated to exactly this problem in our upcoming UN Environment Programme guide to shifting the narrative of fashion communication. Eradicating such messages of overconsumption.

Could this rule of ONLY buying 5 new fashion items per year, per Hot or Cool Institute's new report, actually catch on? Phenomenal to see the traction this thinking has got this past week tiffaniedarke.substack.com/p/just-5-things Tiffanie Darke #overconsumption


Knowledge is power + influence in the right hands goes a really long way... A journo reporting on the atrocious findings in the undercover investigation into Shein's supply chain, informed the The Rolling Stones, leading to them cancelling their licensing deal inews.co.uk/news/consumer/…

The simplicity of this headline: Animals Are Running Out of Places to Live. “Humans are taking over too much of the planet, erasing what was there before. Climate change and other pressures make survival harder.” nytimes.com/interactive/20… #cop15 #biodiversity The New York Times




The Fashion Values Challenge is looking for the next innovation in fashion design, media and/or technology. It’s a global call out for change-making products, services and systems. Winners get me as one of the mentors :) More info: fashionvalues.org/challenge-2022… #sustainablefashion

Join us to reshape the conversation around fashion and drive change towards the #GlobalGoals! UN Environment Programme and UN Climate Change have launched a guide on aligning fashion communication with the principles of sustainable consumption. Explore here: bit.ly/46tiu2f


In the era of Shein influencer tours, the UN Climate Change Sustainable Fashion Communication Playbook is giving fashion commentators & journos their power back. Written by Rachel Arthur this expert-led guide shows creators how to use your platform to drive change: shorturl.at/kuyZ0


The UN Environment Programme Sustainable Fashion Communication Playbook report is out now! Learn how #fashion communicators can advance the #SDGs by: 🚫 countering #greenwashing ♻️ advocating for more #sustainable lifestyles 🛍️ reducing overconsumption messaging And more➡️wedocs.unep.org/handle/20.500.…




When UN Environment Programme's executive director tweets about your work... 🤯❤️

I was lucky enough to attend the Global Fashion Summit in Copenhagen last week moderating a panel on greenwashing in the fashion industry. I took an overview of everything we discussed, including some brilliant new guidance from the UN Environment Programme thedrum.com/news/2023/07/0…