My colleague Jason Bornstein on why/how brands should be focusing on loyalty instead of acquisition to driving sustainable growth, via Business Insider Madeline Stone businessinsider.com/vc-bonobos-emp…

Social platforms reported impressive Q2 '21 results 📈 & brands are feeling the pain more than ever 😬, paying higher & higher prices to acquire customers while giving margin away to the platforms. The reliable scale & efficiency of social spend can no longer be expected. 🧵👇

Given inspiring early traction & big visions for the future, Forerunner is proud to partner w/ arjun mehta Sway @EgrariNigel & to lead @momenthouse’s Series A w/ participation from UTA Ventures, halsey 🌸, Whitney Cummings, kaytranada, Defy Ventures, Worklife & more /1

Elevated service is undeniably a powerful game-changer for emerging brands, holding potential to both build mindshare and define a new standard for “best-in-class” Take a peek below at Forerunner’s inaugural State of Service report for our learnings 🧐💭

Interesting take from Forerunner’s SoS report ✍️: when it comes to service, there’s ample oppty for brands to better meet consumers’ wants & discover fresh ways to leverage the communication channels (e.g., text & social) that leave customers unsatisfied in the status quo 🙇🏻‍♀️

Yesterday in FORTUNE’s Term Sheet, Lucinda highlighted the incredible rise of Melanie Cavallari a& Canva (now one of the top 5 most valuable VC-backed companies) while noting (strangely) how few women-founded unicorns are from the U.S. fortune.com/2021/09/15/the… 1/

Our fearless leader Kirsten Green talks to Eric Newcomer about the evolution of Forerunner's investments & much more. "The way we talk about it is the consumer is our North Star. We try to find an edge by thinking about what’s going on with people."🌟newcomer.co/p/why-kirsten-…

Zuck preaching the good word at the FB connect Metafy

Congratulations to Forerunner founder & managing partner Kirsten Green on making Forbes' World's Most Powerful Women list. We're inspired by this impressive group of leaders! forbes.com/power-women/#2…

✨ NEW POST ✨ Consumers want to shop local; 80% feel a greater responsibility to support local stores after Covid. But far too often, the convenience of giants like Amazon or Walmart wins out, says Brian O'Malley. forerunnerventures.com/our-perspectiv…

Four weeks ago, the #MarshallFire reminded us all of the new reality living with climate change. While many have moved on, the 1k people who lost their homes are still in the early days of their journey. 1/ 📷 The Denver Post

So much love for this team 🥺❤️

Big Year 2 (how is it only Y2?) ahead for The Expert as it evolves into the go-to home goods marketplace, powered by 140 world class designers & counting. Welcome Hayley Bay Barna First Round! techcrunch.com/2022/03/18/int…

As a female business leader & investor, I am surrounded by strong women who make empowered decisions everyday–for their companies, their families, and themselves. I cannot imagine–I don't want to have to–a world where women are less free to make their own choices. 1/3

⁦Meagan Loyst 🧚‍♀️⁩ sure knows how to throw a party! And build an extraordinary community! Go ⁦Gen Z VCs 💫⁩ ! Thanks for a great night!

one bite into my Blue Barn salad: SF is back baby

feeling so lucky 🥺 also please see this img of calling an uber to drive us a single block to get aforementioned pancakes