Forerunner
@ForerunnerVC
A venture capital firm dedicated to the modern consumer and the ambitious teams reshaping categories
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http://forerunnerventures.com 02-07-2012 18:55:11
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Announcing our investment in Stress-Free Auto Care, an evolution from Vertical SaaS to the tech-enabled service model. Like it or not, cars are still the primary mode of transportation in the US; Stree-Free will be the best way to keep your's running smoothly.
forerunnerventures.com/our-perspectiv…
The Forerunner 2024 trend report is amazing. Send to all the consumer operators in your life for a simple “value add” of the month.
(Illustrations are particularly great this year too)
forerunnerventures.com/consumer-report
Quality > speed in driving willingness to pay for AI. According to Forerunner , 53% of consumers report higher willingness to pay for higher quality results / outputs. Email-first AI (a.k.a Mindy) FTW! crazybuster Cuong Do
Today, Forerunner launched our inaugural Consumer Trends Report.
In it, over 200 meaty slides that cover our perspective on access, independence and rampant consumer spending - three consumer values we believe are evolving, but here to stay.
forerunnerventures.com/consumer-report
Announcing Forerunner 's inaugural Consumer Trend Report, a data-driven analysis rooted in what’s driving consumers, where consumers are heading, and where investment opportunities exist.
forerunnerventures.com/consumer-report
Consumer startups make for better businesses than enterprise SaaS.
I genuinely believe this.
And, as it turns out, there’s a lot of data to back this up. Recently, the team at Forerunner (@jasondbornstein Kirsten Green), published a deep-dive on the size and impact of…
AI-powered SaaS that 'does the work' is becoming popular, but tech-enabled services businesses that depend on actual people are still considered a no-fly zone in venture.
We believe that’s about to change Forerunner.
The public narrative about consumer investing is detached from the potential. Last year, VC firms distanced themselves from the category and just 7% of seed capital went to consumer. But consumer company performance largely outpaces enterprise. My piece in The Information:
'Consumer startups are a better bet than enterprise startups'
Narrative violation? The data says otherwise.
Kirsten Green and Jason Bornstein write for The Information about why VC skepticism towards consumer is misguided: theinformation.com/articles/dont-…
🎧 New The Peel with Kirsten Green
We go behind the scenes of Kirsten’s multi-decade journey building Forerunner from scratch. She talks about her wins, mistakes, and lessons learned.
Kirsten also answers the most burning question of 2024: is consumer investing dead?…
There is something for everyone in The Generalist's latest briefing featuring Kirsten Green, from reflections on personal growth, to the true meaning of success and embracing vulnerability:
generalist.com/briefing/moder…
Way to go Tally Health and amplifymd on making Fast Company's list of The Next Big Things in Tech ⚡️
fastcompany.com/next-big-thing…
I couldn’t be more excited to partner with Nicole Leah Johnson and Forerunner on our latest round of funding, with support from Y Combinator, General Catalyst, Jeff Jordan, and Evan Moore - read more about it on Forbes!
forbes.com/sites/brucerog…
Fun catch up w/ dear friends Rebecca Kaden Nicole Quinn, sharing behind-the-scenes venture musings — Thanks @Harrystebbings for having us on for some no-BS banter on pricing, corrections, crypto, AI, consumer and more: open.spotify.com/episode/4BbXvY…
Tomorrow we drop an all time great of a roundtable on 20VC with Eurie Kim Rebecca Kaden Nicole Quinn.
Why now is the best time to invest in crypto?
Why AI is like winning the lottery?
The bull and bear case for seed pricing.
🔥 tomorrow 👇
$9 healthcare, now brought to you by Amazon and One Medical.
Brian O'Malley of Forerunner thinks the partnership is “a very clever one,” as “there’s a large level of consumer dissatisfaction with the [healthcare] services that are available to them.”
venture-daily.beehiiv.com/p/amazon-prime…
Amazon returns to revolutionize the healthcare industry, the biggest fear in AI, and more regulation on Big Tech.
Thanks to Brian O'Malley (@ForerunnerVC) and Jake Heller (@casetext) for joining the show!
Check out the latest episode below ⬇️
Have you wished Jason Bornstein congrats yet?
Read more about Jason's new position as Partner and Head of Research, a new role for our firm that marks our deepened commitment to research as essential to consumer investing:
forerunnerventures.com/our-perspectiv…