OMG — more “GrocerCore” Family Mart (Japan) actually hosted a runway show inside feature their “convenience wear” THIS IS INSANE 😂

Imagine spending $4bn to make a car plant in the US, and then calling your car brand "VINFAST" It's not knockoff sneakers on Amazon, it's a car, think a bit, have some ambition.

oh this is good 🍞

Is Innocent really innocent? We may never know but it's an excellent read

"When I reflect on Myprotein, I really see how important the brand was at every level of the business"

I spent far too much time on this. Jungle is massive.

“So the client wants us to raise awareness and sales - no budget yet, but if they like the idea they’ve said they’ll find the money. Can you get a script over to me by EOP?”

"cant' accept d'n'b, we need jungle" - my favorite one so far i'm afraid

#jungleimafraid

"The signs changed, evolving one step at a time over the years, but the sameness stayed the same. Homogeneity might be an unavoidable consequence of algorithmic globalisation. The sameness has a way of compounding."

Strategist: We need to subvert category conventions to maximise cut through in a crowded market where attention is at an all time how Creative: So do something that feels different so people notice it? Strategist: Correct.

"It's silly, no? When a rocket ship explodes and everybody still wants to fly"

'Our lives are meant not to be optimized through a screen, but to be lived- in all of our messy, tree-climbing, night-swimming, adventuresome glory. We are all better versions of ourselves when we are not scrolling.' theatlantic.com/magazine/archi…

"Like many Gen Zers, both Schwartz and Zoub laud the virtue of transparency, then evade like mad when you try to pin them down on how much money they’re making" fastcompany.com/91017915/insid…

Nice one Liquid Death ;) "Yes, this is real. You can really go to eBay and bid to run your brand’s ad on half a million Liquid Death cases across our biggest retailers nationwide." ebay.com/itm/1862886190…

"Still think you can find out what we do? Give it your best shot. Read our Mission Statement, Goals Statement, Vision Statement, Issues Statement, and Statement of Values Statement. Download our reports. Subscribe to our newsletters." mcsweeneys.net/articles/we-da…

You can't growth hack or performance market yourself to an enduring brand. Something few in that side of marketing realize. It's not marketing, it's just optimization of dials.

I’m not going to be answering many questions here, about Apple TV’s adaptation of Neuromancer. I’ll have to be answering too many elsewhere, and doing my part on the production. So I thought I’d try to describe that, my part.